Growth Marketing Analytics Lead at Calm

Minneapolis, Minnesota, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Mental Health, Health Tech, Consumer TechnologyIndustries

Requirements

Strong communicator, both written and verbal
Extremely strong attention to detail
Strong quantitative skills, a data-driven decision-maker
A self-starter who is excited to improve team efficiency, as well as build new processes from scratch
Proficiency in BI software including but not limited to Excel, Tableau and Mode
Proficiency in SQL, familiarity with JavaScript, Python
Project management, ability to juggle multiple aspects of a project at once and prioritize tasks appropriately
Proactive. Will follow up when things don’t get resolved and leans into project ownership
Curious, enthusiasm and passion for quality
Located in the San Francisco Bay Area, Los Angeles, New York City, or Minneapolis areas (remote workers only in these locations)

Responsibilities

Working strategically with media buyers to understand channel-level data, and identify growth/optimization opportunities, key trends and actionable insights by channel
Proactively driving performance by helping UA media buyers improve their campaigns based on trends and performance data
Monitoring and safeguarding UA events and key performance metrics, including managing the UA data pipeline alongside DS/DE, maintaining UA data models, and catching/identifying UA data bugs
Owning team comms+analytics needed to help solve or escalate to appropriate cross-functional partners (DS, DE, Product etc)
Owning Marketing Measurement Strategy, including managing attribution logic models (SKAdnetwork, Offline lift models, view through etc) and identifying new opportunities that are not currently available within the current reporting and measurement process
Seeking out new approaches and insights from the industry to scope, test and potentially incorporate to uplevel measurement solutions
Owning UA/legal cross functional process for pushing event/data privacy related technical changes
Work closely with Data Science and Data Eng as well as Product, and XFN teams to carry out Growth Marketing / User Acquisition initiatives (channel performance pacing, data integrity, roadmapped projects, overall priorities) in relation to wider business goals

Skills

Growth Marketing

Marketing Analytics

Data Analysis

Ad Networks

A/B Testing

Cross-Functional Collaboration

Calm

Mindfulness meditation app for stress management

About Calm

Calm offers a mindfulness meditation app that helps users manage stress, improve sleep, and enhance overall well-being. The app features a variety of original audio content, including guided meditations, sleep stories, and relaxation music, available in multiple languages. Users can access basic content for free, but a subscription is required for full access to the extensive library. Calm differentiates itself from competitors by collaborating with celebrities for unique content, such as bedtime stories narrated by well-known figures, which helps attract and retain users. The company's goal is to provide accessible mental health support and relaxation tools to individuals worldwide.

San Francisco, CaliforniaHeadquarters

2012Year Founded

$212.1MTotal Funding

SERIES_CCompany Stage

Consumer Software, HealthcareIndustries

501-1,000Employees

Benefits

Investment + Growth - Calm can only grow if you do. We offer a great salary, equity, 401(k), and even a generous extended learning budget.

Health + Wellness - We’ll cover 100% of your health, dental, and vision, and give you monthly stipends for your fitness and wellness routines too.

Time + Space - When we say PTO is Take What You Need, we really mean it.

Parents + Kids - Your family is a vital part of our community too. That’s why we offer baby bonding leave to all salaried employees.

Home + Office - Your home office should be as functional and inspirational as your office office. We’ll give you a WFH stipend to help.

Culture + Connection - Our calendar of (virtual) social events ensures you always feel part of, and close with, the team, no matter where you are.

Risks

AI voice cloning may face ethical concerns and backlash from users.

Collaboration with TRIP Drinks might dilute Calm's brand identity as a digital wellness company.

Evolving data privacy regulations pose challenges, risking reputation and financial penalties.

Differentiation

Calm integrates AI voice-cloning for unique content like AI-generated Jimmy Stewart stories.

Collaborations with brands like TRIP Drinks expand Calm's reach into physical wellness products.

Partnerships with tech companies like Polar Electro enhance user experience with wearable integration.

Upsides

Projected market growth of USD 1.48 billion from 2023-2027 benefits Calm's expansion.

Increased adoption of digital mental health solutions by corporates boosts Calm's wellness programs.

Integration with advanced sensor technologies offers personalized insights, enhancing user engagement.

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