Growth Marketing Analyst
PlayStation GlobalSalary not specified
- Full Time
- Mid-level (3 to 4 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Software, Entertainment, Data & AnalyticsIndustries
Requirements
Candidates should have a minimum of 3+ years of experience in growth marketing, subscription-based business models, or digital consumer products, with a proven track record of driving user growth and engagement in the Japan market. They should be comfortable driving hands-on execution of CRM campaign setups, using tools and platforms to deliver impactful results, and analyzing campaign performance through Tableau dashboards and BigQuery data, turning insights into actionable improvements. A deep understanding of Japanese consumer behaviors, media trends, and cultural nuances is also required.
Responsibilities
As a Growth Manager, you will strategically apply on-platform tools and off-platform media to drive user acquisition and retention, leading and managing the full lifecycle of growth campaigns from initiation to post-campaign analysis. You will discover opportunities to test new platforms and tools, collaborate with diverse teams including Marketing, Content, Analytics, Product, Business Strategy, and external partners to ensure campaigns are aligned with business goals and localized for the Japanese market. A key focus will be on enhancing scalability across multiple markets by regionalizing successful initiatives and driving Japan-specific initiatives while working to improve the user journey across touchpoints.
Skills
User Acquisition
Retention
Campaign Management
Data Analysis
Marketing
Growth Strategies
Digital Marketing
Social Media
Product Marketing
A/B Testing
Localization
Cross-functional Collaboration
Spotify
Digital music streaming service with podcasts
About Spotify
Spotify provides a digital music streaming service that allows users to access millions of songs and podcasts from various artists and creators. Users can choose between a free plan, which includes advertisements, and a premium subscription that offers an ad-free experience along with features like offline listening and higher sound quality. This tiered model caters to different user preferences and budgets. Spotify generates revenue through subscription fees from premium users and advertising from the free tier. Unlike its competitors, Spotify stands out with its extensive music library, user-friendly interface, and personalized playlists. The company's goal is to connect listeners with a wide range of audio content while supporting artists and advertisers.
Key Metrics
Stockholms kommun, SwedenHeadquarters
2006Year Founded
$2,004.2MTotal Funding
IPOCompany Stage
Consumer Software, EntertainmentIndustries
10,001+Employees