Growth Lead, EMEA at OpenAI

London, England, United Kingdom

OpenAI Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, AIIndustries

Requirements

  • 8+ years of experience in growth optimizations, growth marketing, performance marketing, or product growth, or product strategy and operations experience, ideally in hyper-growth tech companies
  • Proven ability to launch, scale, and optimize paid channels
  • Strong analytical skills and proficiency with measurement and funnel optimizations (BI, SQL, experimentation, statistically rigorous testing, conversion optimizations)
  • Experience with AI-driven marketing tools, creative ops engineering, and workflow automation
  • Familiarity with engineering concepts and ability to work with technical teams to ship growth and martech infrastructure
  • A test-and-learn mindset and comfort with fast-paced, ambiguous environments
  • Excellent cross-functional communication

Responsibilities

  • Design, launch, and optimize global paid and organic acquisition campaigns across channels (search, social, referral, influencer, programmatic), balancing efforts across B2B and B2C segments
  • Lead growth experiments and A/B testing across funnels and entry points - defining hypotheses, setting up measurement frameworks, enhancing conversions, and translating insights into scalable playbooks
  • Partner with engineering and data science to build, test, and refine growth tooling, creative ops automation, and optimization algorithms
  • Manage full-funnel performance metrics, from CPM/CPC to LTV/CAC, and identify new opportunities for efficiency and scale
  • Develop AI-native workflows that transform how we scale, reach, personalize bringing users from out-of-product experiences to in-product entry points and LTV-optimized user journeys
  • Build AI-first creative systems, collaborating with design to rapidly prototype and test high-performing assets
  • Expand growth channels and market coverage, with attention to localization and regional performance nuances
  • Drive influencer and creator partnerships as part of the paid and organic growth mix
  • Collaborate with product teams to improve in-product conversion and onboarding flows
  • Develop and refine attribution models, marketing tech stack, and automation processes to ensure optimizing for maximum impact

Skills

Key technologies and capabilities for this role

product growthgrowth marketingpaid acquisitionorganic acquisitionfunnel optimizationexperimentationA/B testingsocial media marketingsearch marketingprogrammatic advertisinginfluencer marketingcreative developmentcross-functional collaborationdata analysisROI optimization

Questions & Answers

Common questions about this position

What is the employment type for this Growth Lead role?

This is a full-time position.

Is this Growth Lead position remote or does it require office work?

This information is not specified in the job description.

What key skills and expertise are required for the Growth Lead, EMEA role?

The role requires deep expertise in product growth, growth marketing, creative-led social channels, EMEA consumer behavior, funnel optimization, and sophisticated experimentation, along with skills in A/B testing, full-funnel metrics management (CPM/CPC to LTV/CAC), and cross-functional collaboration.

What is the culture like on the Growth team at OpenAI?

The team thrives on rapid testing, rigorous measurement, and creative problem solving, while keeping user value at the center of decision-making, and works cross-functionally with product, engineering, design, data science, finance, and marketing.

What makes a strong candidate for the Growth Lead, EMEA position?

A strong candidate is a full-funnel growth athlete who can own initiatives end-to-end, from ideation to iteration, with expertise in EMEA markets, experimentation, paid/organic channels, and cross-functional collaboration to drive scalable growth.

OpenAI

Develops safe and beneficial AI technologies

About OpenAI

OpenAI develops and deploys artificial intelligence technologies aimed at benefiting humanity. The company creates advanced AI models capable of performing various tasks, such as automating processes and enhancing creativity. OpenAI's products, like Sora, allow users to generate videos from text descriptions, showcasing the versatility of its AI applications. Unlike many competitors, OpenAI operates under a capped profit model, which limits the profits it can make and ensures that excess earnings are redistributed to maximize the social benefits of AI. This commitment to safety and ethical considerations is central to its mission of ensuring that artificial general intelligence (AGI) serves all of humanity.

San Francisco, CaliforniaHeadquarters
2015Year Founded
$18,433.2MTotal Funding
LATE_VCCompany Stage
AI & Machine LearningIndustries
1,001-5,000Employees

Benefits

Health insurance
Dental and vision insurance
Flexible spending account for healthcare and dependent care
Mental healthcare service
Fertility treatment coverage
401(k) with generous matching
20-week paid parental leave
Life insurance (complimentary)
AD&D insurance (complimentary)
Short-term/long-term disability insurance (complimentary)
Optional buy-up life insurance
Flexible work hours and unlimited paid time off (we encourage 4+ weeks per year)
Annual learning & development stipend
Regular team happy hours and outings
Daily catered lunch and dinner
Travel to domestic conferences

Risks

Elon Musk's legal battle may pose financial and reputational challenges for OpenAI.
Customizable ChatGPT personas could lead to privacy and ethical concerns.
Competitors like Anthropic raising capital may intensify market competition.

Differentiation

OpenAI's capped profit model prioritizes ethical AI development over unlimited profit.
OpenAI's AI models, like Sora, offer unique video creation from text descriptions.
OpenAI's focus on AGI aims to create AI systems smarter than humans.

Upsides

OpenAI's $6.6 billion funding boosts its AI research and computational capacity.
Customizable ChatGPT personas enhance user engagement and satisfaction.
OpenAI's 'Operator' AI agent could revolutionize workforce automation by 2025.

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