Product Growth Lead
EveryRealmSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Web3, Gaming, MarketingIndustries
Requirements
Candidates should possess strong experience launching engaging consumer initiatives, particularly in games, interactive apps, collectibles, or web3 consumer products. They should have a deep understanding of crypto and web3 marketing, including experience with NFTs, tokens, and cryptocurrencies, and demonstrate fluency with data, retention curves, and growth loops. Furthermore, they must possess marketing fundamentals, excellent storytelling skills, and a creative bias to action, along with the ability to communicate effectively across teams and exhibit a founder mentality with strong ownership and self-starter qualities.
Responsibilities
The Growth Lead will model, test, and scale growth experiments, build LTV and CAC dashboards, run experiments, and double-down or kill fast based on data. They will boldly introduce growth hacks, spin up gamified loops such as airdrops and staking rewards, and execute full-funnel campaigns across SEO, paid, lifecycle, socials, email, and web3 channels with acquisition and retention targets. Additionally, they will tailor hooks for different user segments, manage a content pipeline, monitor market trends and competitor activity, and collaborate with a cross-functional team to align strategies and build experiences.
Skills
NFTs
Tokens
Cryptocurrencies
Data
Retention Curves
Growth Loops
Marketing Fundamentals
Storytelling
SEO
Paid Media
Lifecycle Marketing
Social Media
Email Marketing
Web3 Channels
Airdrops
Staking Rewards
User Segmentation
Content Pipeline
Market Trends
Competitor Analysis
Dapper Labs
Creates blockchain-based digital collectibles and games
About Dapper Labs
Dapper Labs creates digital experiences using blockchain technology, focusing on digital collectibles and gaming. Their products allow users to collect, trade, and interact with unique digital assets. Notable offerings include CryptoKitties, where users breed digital cats, and Cheeze Wizards, a battle royale game. They also partnered with LaLiga for LaLiga Golazos, a platform for football fans to collect digital memorabilia, and Disney Pinnacle, which features digital pin trading for Disney fans. Dapper Labs generates revenue through direct sales of digital assets and transaction fees from trades, fostering an active community. The company prioritizes security and decentralization, ensuring users truly own their digital assets, while also supporting the professional growth of its team. Dapper Labs aims to blend blockchain technology with digital entertainment, providing unique experiences for collectors and gamers.
Key Metrics
Vancouver, CanadaHeadquarters
2018Year Founded
$602.5MTotal Funding
LATE_VCCompany Stage
Crypto & Web3, Entertainment, GamingIndustries
51-200Employees