Growth Director, Paid Search at Crypto.com

Singapore

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Fintech, MarketingIndustries

Requirements

A degree in Marketing, Business, Finance, or a related field
A minimum of 5 years of professional experience in paid search marketing, with an excellent track record in web and app growth
Prior experience in Finance and Tech is a plus
Demonstrated deep expertise in Google Ads, Apple Search Ads, and SA360, coupled with proven success in scaling campaigns globally
A demonstrable passion for innovation, continuous learning, and driving excellence within the paid search landscape
A strong analytical mindset, with the ability to effectively interpret data and translate insights into actionable strategies
Proven experience in effectively managing multi-million dollar budgets across diverse channels and platforms to achieve ambitious growth targets
Leadership and team management skills, including the capacity to mentor, inspire, and guide a team while also excelling as an individual contributor and leading by example
Confident communication and presentation abilities, enabling the clear expression of performance metrics and strategic direction to senior stakeholders

Responsibilities

Lead and direct all paid search campaigns across major platforms such as Google Ads, Microsoft Advertising, and Apple Search Ads
Drive the expansion of our user base globally for both web and app, focusing on achieving high-quality, high-volume growth and maximizing return on investment
Craft and implement cutting-edge paid search strategies
Work closely with data science and SEO teams to ensure cohesive and integrated marketing strategies that align with business objectives
Provide hands-on leadership in campaign execution, optimization, and reporting, while also mentoring and developing a team of search specialists
Optimize large-scale, complex operations by utilizing industry-leading paid search methodologies, tools, and platforms to achieve superior performance
Proactively manage budget allocation and pacing across campaigns to ensure optimal ROI and the successful achievement of key performance indicators
Optimize creative assets, and improve conversion rates through the refinement of landing pages, ad copy, keywords, and audiences
Stay ahead of industry trends, search engine updates, and evolving finance user behavior to ensure campaigns remain competitive and highly effective
Conduct thorough competitive analysis and benchmarking to identify market opportunities and gaps within the financial sector, adjusting strategies as necessary
Partner with data and analytics teams to build dashboards, analyze performance metrics, and identify trends, ensuring all strategic decisions are informed by actionable insights
Prepare and present clear, comprehensive reports on campaign performance, market intelligence, and future strategies to key stakeholders and leadership

Skills

Google Ads

Microsoft Advertising

Apple Search Ads

Paid Search

Campaign Optimization

ROI Maximization

Budget Management

A/B Testing

Keyword Research

Ad Copywriting

Landing Page Optimization

Competitive Analysis

Performance Reporting

Data Analytics

SEO

Crypto.com

Cryptocurrency trading and financial services platform

About Crypto.com

Crypto.com provides a platform for trading and managing cryptocurrencies, catering to over 100 million customers worldwide. Users can buy, sell, and store various cryptocurrencies while benefiting from services like transaction processing and card issuance. The platform generates revenue primarily through transaction fees and premium services, ensuring a secure and user-friendly experience. What sets Crypto.com apart from its competitors is its strong focus on regulatory compliance, security, and privacy certifications, which builds trust among users. The company's goal is to accelerate cryptocurrency adoption, aiming to have 'Cryptocurrency in Every Wallet™' and to support builders and entrepreneurs in creating a more equitable digital ecosystem.

Central and Western District, Hong KongHeadquarters

2016Year Founded

$24.3MTotal Funding

SERIES_ACompany Stage

Fintech, Crypto & Web3Industries

5,001-10,000Employees

Benefits

Competitive compensation package.

Huge responsibilities from Day 1: Be the owner of your own learning curve. The possibilities are limitless and depend on you

International company and team

Risks

Regulatory challenges in South Korea could pose compliance risks.

Integration of traditional financial instruments may expose new regulatory risks.

Expansion into Dubai involves navigating complex regulatory landscapes.

Differentiation

Crypto.com offers the world's largest crypto card program with Visa.

The company integrates traditional finance with crypto through strategic acquisitions.

Crypto.com is a leader in regulatory compliance, security, and privacy certifications.

Upsides

Acquisition of Orion expands product offerings in the UAE's crypto-friendly environment.

Growing interest in crypto-based loyalty programs enhances Visa card offerings.

Eco-friendly blockchain solutions align with Crypto.com's sustainability goals.

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