Group Product Marketing Manager at Adobe

San Jose, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Software, Creative ToolsIndustries

Requirements

10+ years of experience in product marketing, product management, or strategy roles, ideally in creative software or AI technologies
5+ years of experience managing people, including senior-level marketers
Proven ability to lead critical initiatives and mentor high-performing teams
Strong analytical and critical thinking skills; adept at using data to inform decisions
Exceptional communication and storytelling abilities, with experience influencing executive team members
Passion for creativity, design, and emerging technologies like generative AI
BS degree in Marketing, Business, or a related field—or equivalent practical experience

Responsibilities

Drive the strategic direction of inbound product marketing programs for Firefly tailored to creative professionals
Partner with Firefly and flagship app product teams to shape roadmap priorities based on customer insights and cross-app journey opportunities
Champion deep understanding of workflows, needs, and aspirations through research, data analysis, and direct engagement
Partner closely with outbound PMMs for Creative Professionals segments to co-develop marketing programs that drive awareness and adoption of Firefly
Foster a culture of innovation, customer obsession, and cross-functional collaboration
Refine Firefly’s value proposition for creative professionals, ensuring it resonates across subject areas and use cases
Represent the strategic vision of Firefly for CPros to senior leadership and cross-functional partners

Skills

Product Marketing

Generative AI

Customer Insights

Go-to-Market Strategy

Team Leadership

Market Research

Data Analysis

Roadmap Planning

Cross-Functional Collaboration

Creative Workflows

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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