Thrive Market

Group Product Manager, Member Growth & Retention

Los Angeles, California, United States

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
E-commerce, Consumer Goods, Membership ServicesIndustries

Group Product Manager, Member Growth & Retention

Employment Type: Exempt

ABOUT THRIVE MARKET

Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,600,000+ members find better products, support better brands, and build a better world in the process. We are also a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company. Join us as we bring healthy and sustainable living to millions of Americans in the years to come.

THE ROLE

Thrive Market is seeking a Group Product Manager to lead the strategic vision and execution for our Member Growth & Retention initiatives. As a key leader within our Product Management team, you will oversee a portfolio of high-impact product initiatives aimed at improving acquisition, driving onboarding and engagement, and increasing long-term member retention across our e-commerce and membership experience.

This role will be central to navigating a critical chapter in our growth journey, as we address opportunities in our paid social performance and chart a path forward through innovation, experimentation, and member-first thinking. You’ll work closely with our executive team, cross-functional stakeholders, and a talented group of PMs, engineers, designers, data scientists, and lifecycle marketers to deliver measurable business outcomes and world-class user experiences.

We’re looking for a strategic thinker, customer advocate, and product leader with a strong bias for action, deep experience in growth or retention-focused consumer products, and a passion for mission-driven work.

RESPONSIBILITIES

  • Lead the product strategy and execution for Thrive Market’s Member Growth & Retention product portfolio, aligning closely with key business KPIs (LTV, CAC, retention rate, etc.)
  • Lead and mentor a team of Product Managers, supporting their development and ensuring high-quality execution across multiple tracks of work
  • Partner with Growth Marketing, Member Services, Engineering, and Data Science to identify and prioritize opportunities across converting leads to paying members, onboarding, reactivation flows, referral programs, and more
  • Own and evolve our experimentation roadmap — from rapid A/B testing to longitudinal LTV experiments — to drive insights that improve funnel conversion, engagement, and retention
  • Develop and refine our subscription offering, including pricing, value propositions, renewal journeys, and cancel flows, with a focus on customer value and sustainable business outcomes
  • Translate user insights, data analysis, and business needs into clear product requirements, roadmaps, and compelling stakeholder narratives
  • Serve as a thought partner to senior leaders on how to evolve our digital experience to support our mission of making healthy and sustainable living easy and affordable
  • Establish product development rituals that ensure focus, alignment, and velocity across cross-functional partners
  • Ensure continuity and forward momentum in product development during VP-level absences or transitions

QUALIFICATIONS

  • 8+ years of product management experience, with at least 2 years managing or mentoring other PMs
  • Deep experience with freemium, subscription, or membership-based models, alongside e-commerce
  • Track record of optimizing top-of-funnel acquisition, activation/onboarding, and retention/engagement
  • Strong fluency in data — comfortable pulling your own queries, synthesizing analytics, and using both qualitative and quantitative inputs to generate insights on pain points and solutioning as part of a comprehensive product strategy
  • Demonstrated success in scaling growth and retention programs across web and mobile platforms
  • Track record of delivering

Skills

Product Strategy
Growth
Retention
E-commerce
Stakeholder Collaboration
Data Analysis
User Experience Design
Experimentation
Cross-functional Leadership

Thrive Market

Online grocery retailer for organic products

About Thrive Market

Thrive Market operates an online platform for purchasing organic and non-GMO food products, catering to health-conscious individuals and families. Customers pay an annual membership fee to access a wide variety of grocery items, often at prices up to 30% lower than traditional retailers, thanks to a price matching policy. The platform also features services like 24/7 access to a personal shopper, known as a Thrive Guide, and fast, carbon-neutral shipping, which enhance the shopping experience. Thrive Market stands out from competitors by focusing on organic and sustainably sourced products, aligning with the growing consumer trend towards healthy eating and convenience. The company's goal is to make healthy living accessible and affordable for everyone.

Los Angeles, CaliforniaHeadquarters
2013Year Founded
$234.8MTotal Funding
CONVERTIBLECompany Stage
Food & Agriculture, Consumer GoodsIndustries
501-1,000Employees

Benefits

Health Insurance
401(k) Retirement Plan
Unlimited Paid Time Off
Mental Health Support
Employee Discounts

Risks

Increased competition from Amazon Fresh and Walmart Grocery threatens market share.
Dependence on membership fees is risky during economic downturns.
Supply chain disruptions could affect product availability and customer satisfaction.

Differentiation

Thrive Market offers 70+ filters for personalized diet and lifestyle shopping.
The company provides carbon-neutral shipping, enhancing its eco-friendly brand image.
Membership model includes price matching, offering competitive pricing to customers.

Upsides

Partnership with Instacart enhances brand visibility and provides a new revenue stream.
Collaboration with rePurpose Global aligns with consumer demand for sustainability.
Exclusive collaborations, like with LesserEvil, tap into the growing healthy snacks market.

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