Group Marketing Manager - TAVI at Abbott

Plymouth, Minnesota, United States

Abbott Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Medical DevicesIndustries

Requirements

  • Bachelor’s degree or equivalent experience required
  • MBA or Master’s degree is preferred
  • 8+ years of experience with or exposure to sales and/or marketing in healthcare, medical devices, or medical diagnostics
  • Possess understanding of the technology and capabilities of the Division's products
  • Strong understanding of market and customer dynamics and understanding of sales processes
  • Knowledge of regulatory environment (inferred from incomplete "Knowledge of re")

Responsibilities

  • Setting the Division’s strategic direction and tactical implementation of full life-cycle activities for assigned market segment
  • Creating demand for the Division's product(s) by developing and executing the Marketing Plan
  • Implementation of strategy, scope, process and programs related to creating demand for the Division's products within assigned market segment
  • Providing significant and positive impact to short-term, mid-range and long-term organizational goals
  • Demonstrating continual improvement in product/system development and commercial-related matters
  • Business expansion, competition and positioning, scientific and promotional tool creation, internal communication, external communication and product definition
  • Serve as the subject matter expert (SME) and primary interface for internal and external customers and partners
  • Lead and/or participate on cross-functional teams to support organizational goals
  • Develop and lead staff
  • Responsible for all people-management activities including staff development, mentoring, performance management, engagement and recognition, administrative duties
  • Creating a work environment that supports cross-functional team effectiveness
  • Demonstrated appropriate level of leadership experience to lead and influence
  • Deliver on assigned goals on time and within budget
  • Understand and comply with applicable EHS policies, procedures and guidelines
  • Responsible for implementing and maintaining the effectiveness of the Quality System
  • Travel up to 33% of the time domestically and/or internationally by any means necessary to support organizational goals

Skills

Marketing Strategy
Product Marketing
Demand Generation
Marketing Plan Execution
Market Segmentation
Strategic Planning
TAVI
Structural Heart
Medical Devices

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters
1888Year Founded
IPOCompany Stage
HealthcareIndustries
10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.
Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.
Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.
Abbott's microfluidic devices streamline diagnostic processes efficiently.
Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.
Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.
Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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