Group Brand Manager at Abbott

Selangor, Malaysia

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Nutrition, FMCGIndustries

Requirements

University degree in Business/Marketing Management, Mass Communication, Nutrition/Dietetics or related Science background. Additional qualification (e.g., MBA in marketing or business management) is an added advantage
Minimum 3-5 years’ professional working experience in nutrition or medical/OTC consumer marketing in healthcare or FMCG environment (with pharmacy as key channel)
Experience in ethical/HCP marketing is an added advantage
Able to multi-task and operate in regulated environment (both external & internal)
Excellent in English, both written and oral. Good working knowledge of Bahasa Malaysia and Mandarin
Strong strategic thinking and analytical skills with a positive attitude to perform and deliver results
Demonstrate strong willpower to perform in high-growth environment, good interpersonal, presentation and cross-functional skills
Good team player
Understanding ethical role in driving market potential is an added advantage
Ensure compliance with Abbott Code of Ethics

Responsibilities

Perform a range of activities to effectively market assigned products, such as overseeing product development and design localization, setting prices, launching new products, overseeing execution of consumer and trade campaigns (ATL and BTL), and monitoring sales and market share performance
Well-versed in CRM and Digital to monitor, analyze, and evaluate/identify market/consumer opportunities for the product portfolio
Develop and participate in the development of marketing objectives, strategies and ensure their execution on the assigned product
Work closely with cross-functional team (ethical sales, medical, regulatory, trade marketing, SFE/training, market research, finance, logistics and external agencies or related area team) to ensure timely execution of marketing initiatives and monitor related KPIs
Prepare monthly sales forecasts and quarterly marketing budgets, monitor sales volume, revenues and costs against forecasts, and adapt plan to improve the sales and market share performance of the product
Support product training and develop detailing pieces to support consumer and trade sales team in delivering key product message to target audience
Monitor, analyze and evaluate product performance and customer feedback to generate new product ideas, identify product features that need to be changed to meet customer needs and liaise with other areas of the organization to implement these changes
Achieve as per plan for the goals: consistent, timely and high-quality delivery of marketing and sales activities/campaign, brand sales, market share, division margin

Skills

Key technologies and capabilities for this role

CRMDigital MarketingProduct LaunchMarket ResearchSales ForecastingBudget ManagementKPI MonitoringCampaign ManagementCross-Functional CollaborationProduct Training

Questions & Answers

Common questions about this position

What is the base pay or salary range for this Group Brand Manager position?

The base pay for this position is listed as N/A. In specific locations, the pay range may vary from the range posted.

Is this Group Brand Manager role remote or does it require office presence?

This information is not specified in the job description.

What are the key skills and experience required for this role?

Candidates need a university degree in Business/Marketing Management, Mass Communication, Nutrition/Dietetics or related field, with 3-5 years in nutrition or medical/OTC consumer marketing in healthcare or FMCGs. Key competencies include strong strategic thinking, analytical skills, interpersonal abilities, presentation skills, and being a good team player. Excellent English (written and oral), good knowledge of Bahasa Malaysia and Mandarin, and ability to multi-task in a regulated environment are also required.

What is the team structure or work environment like at Abbott for this role?

The role involves working closely with cross-functional teams including ethical sales, medical, regulatory, trade marketing, SFE/training, market research, finance, logistics, and external agencies. It emphasizes being a good team player with strong interpersonal and cross-functional skills in a high-growth, regulated environment.

What makes a strong candidate for the Group Brand Manager position?

Strong candidates have 3-5 years in nutrition or medical/OTC marketing, experience in ethical/HCP marketing as an added advantage, an MBA, and understanding of ethical roles in driving market potential. They demonstrate strategic thinking, analytical skills, willpower in high-growth settings, and excellent cross-functional collaboration.

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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