Graphic Designer at CSC Generation

Cottonwood Heights, Utah, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Outdoor RetailIndustries

Requirements

4+ years of professional experience in graphic design and a Bachelor’s degree in Graphic Design, Visual Communication, or related field, or equivalent professional experience
Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other industry-standard design tools
Demonstrated experience using AI design and video tools such as Midjourney, Google Veo, DALL·E, Adobe Firefly, or similar platforms for professional projects
Strong portfolio showcasing a range of design work, including projects where AI tools were used to ideate, generate, or enhance creative assets
Ability to leverage AI for rapid prototyping, creative exploration, and efficient production of high-quality visuals
Excellent collaboration and communication skills; ability to present and explain design concepts, including the role of AI in the creative process
Strong organizational skills and ability to manage multiple projects in a fast-paced, deadline-driven environment
Preferred Qualifications
Experience in the outdoor, lifestyle, or e-commerce industry
Familiarity with video editing and motion graphics, especially using AI-powered tools
Passion for outdoor sports, adventure, and environmental sustainability

Responsibilities

Conceptualize and execute graphic designs for a variety of content, including digital campaigns, social media, video, print, and product branding
Integrate AI tools (e.g., Midjourney, Google Veo, Adobe Firefly) into the design workflow to generate, iterate, and enhance visual assets, ensuring efficiency and innovation in creative output
Uphold and evolve Backcountry’s visual identity across all touchpoints, ensuring consistency and alignment with brand guidelines
Work closely with copywriters, producers, videographers, and marketing teams to deliver cohesive, high-impact campaigns
Repurpose and adapt creative assets for various platforms and formats, utilizing AI to streamline the process and maintain quality
Stay current with design trends, AI advancements, and best practices, proactively introducing new techniques and tools to the team
Organize and maintain a library of design assets, including those generated or enhanced by AI platforms

Skills

Graphic Design

Midjourney

Google Veo

Adobe Firefly

AI Design Tools

Digital Campaigns

Social Media Graphics

Video Design

Print Design

Product Branding

Brand Guidelines

CSC Generation

Acquires and revitalizes struggling retail brands

About CSC Generation

CSC Generation specializes in acquiring and revitalizing struggling retail brands to make them profitable. The company identifies underperforming brands with potential and integrates them into its operating platform, which includes technology, skilled personnel, and efficient processes. This approach has allowed CSC Generation to successfully transform several well-known brands, such as DirectBuy and Sur La Table, into profitable ventures. The company generates revenue through the sales of products from its portfolio, which features over 325,000 items and attracts around 10 million monthly page views. Unlike many competitors, CSC Generation focuses on "unsexy" opportunities—brands that others might overlook but have significant turnaround potential. The goal of CSC Generation is to drive growth and profitability for the brands it acquires, ultimately enhancing the customer experience and increasing sales.

Merrillville, IndianaHeadquarters

2016Year Founded

$107.6MTotal Funding

SERIES_ECompany Stage

Consumer Software, Consumer GoodsIndustries

51-200Employees

Risks

Increased competition may lead to higher acquisition costs for CSC Generation.

Operational challenges in integrating new brands like Backcountry could affect performance.

Economic downturns could reduce consumer spending, impacting CSC's profitability.

Differentiation

CSC Generation specializes in acquiring and revitalizing struggling retail brands.

The company integrates brands into its platform to drive growth and profitability.

CSC Generation identifies 'unsexy' opportunities with significant potential for turnaround.

Upsides

CSC Generation's acquisition of Backcountry expands its consumer-centric brand portfolio.

The rise of AI-driven personalization can enhance CSC's customer engagement and conversion rates.

Direct-to-consumer models offer CSC increased profitability by cutting out intermediaries.

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