Ad Operations Manager
Wpromote$70,000 - $80,000/year
- Full Time
- Mid-level (3 to 4 years)
$1,000 – $400,000Compensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Advertising, Ad Tech, Media & PublishingIndustries
Requirements
Candidates should possess 3+ years of experience in ad operations with hands-on experience using Google Ad Manager (GAM), a deep understanding of programmatic advertising mechanics, pricing strategy, yield optimization, and ad inventory management, and familiarity with ad tech tools and platforms. They should also have experience setting up and managing segmentation, targeting, and custom key-values for advertisers, along with strong analytical skills and experience collaborating cross-functionally with Sales, Engineering, Product, and Design teams.
Responsibilities
The Google Ad Manager Operations Specialist will lead the setup, configuration, and migration to Google Ad Manager across TheBlock.co and related properties, manage programmatic advertising operations including defining price floors and optimizing revenue, support direct-sold campaigns by managing inventory and trafficking creatives, generate regular ad performance reports, partner with Sales, Design, and Engineering teams to ensure ad placements are technically sound, create scalable systems for managing sponsorships and premium inventory, troubleshoot issues across ad serving and delivery, and explore new monetization opportunities including native ad formats and header bidding.
Skills
Google Ad Manager
Programmatic Advertising
Ad Operations
Campaign Optimization
Audience Segmentation
Demand Management
Pricing Strategies
Workflow Automation
The Block
News, research, and data on digital assets
About The Block
The Block provides information and analysis in the digital assets sector, catering to investors, professionals, and decision-makers. It focuses on three main areas: news, research, and data. By delivering timely and objective insights, The Block helps its clients understand and navigate the complexities of digital assets. The company stands out from competitors by offering premium content, including in-depth reports and market analysis, which are accessible through subscriptions, advertising, and partnerships. The goal of The Block is to be a trusted source of information that empowers its clients to make informed decisions in the rapidly changing digital asset landscape.
New York City, New YorkHeadquarters
2018Year Founded
$3.4MTotal Funding
SEEDCompany Stage
Data & Analytics, Crypto & Web3Industries
51-200Employees