Google Ad Manager Operations Specialist

Position Overview

• Location Type: Not Specified
• Job Type: Full-time
• Salary: $1,000 - $400,000 a year

The Block is a leading research, analysis, and news brand in the digital asset space, with employees across the world. We are seeking a Google Ad Manager Operations Specialist to lead the setup, optimization, and reporting of our advertising infrastructure. This role is crucial for maximizing advertising revenue, enabling scalable direct-sold and programmatic campaigns, and ensuring our ad tech stack is fully optimized for performance and visibility. The ideal candidate will have hands-on experience managing Google Ad Manager (GAM), setting up programmatic demand, implementing pricing strategies, and creating efficient workflows for ad operations.

Requirements

• 3+ years of experience in ad operations, including hands-on use of Google Ad Manager (GAM).
• Deep understanding of programmatic advertising mechanics, pricing strategy, yield optimization, and ad inventory management.
• Familiarity with ad tech tools and platforms (e.g., GAM, AdX, SSPs, header bidding solutions).
• Experience setting up and managing segmentation, targeting, and custom key-values for advertisers.
• Strong analytical skills with the ability to derive insights from data and implement improvements.
• Experience collaborating cross-functionally with Sales, Engineering, Product, and Design teams.
• Proficient in reporting and visualization tools such as Looker Studio or Google Analytics.

Responsibilities

• Lead the setup, configuration, and migration to Google Ad Manager across TheBlock.co and related properties.
• Manage programmatic advertising operations, including defining price floors, setting CPMs, and optimizing revenue.
• Implement audience segmentation and targeting strategies to improve campaign performance and yield.
• Support direct-sold campaigns by managing inventory, trafficking creatives, and monitoring pacing and delivery.
• Generate regular ad performance reports and insights for internal stakeholders and external advertisers.
• Partner with Sales, Design, and Engineering teams to ensure ad placements are technically sound, well-integrated, and meet brand standards.
• Create scalable systems for managing sponsorships, homepage takeovers, custom creatives, newsletters, and other premium inventory.
• Troubleshoot issues across ad serving, delivery, and performance, including device targeting and site speed impact.
• Explore new monetization opportunities including native ad formats, header bidding, and server-to-server integrations.

Nice-to-Have Qualifications

• Prior experience migrating to Google Ad Manager from another ad server.
• Understanding of ad blocking, viewability, and brand safety protocols.
• Familiarity with WordPress and front-end debugging tools for verifying ad delivery.
• Interest in digital assets, crypto, and Web3 ecosystems.
• Exposure to newsletter monetization and sponsorships.
• Ability to train internal teams on best practices and campaign setup.

Company Information

Founded in 2018, with employees across the world, The Block is the leading research, analysis, and news brand in the digital asset space. The Block's team spans 5 continents and 15+ time zones, covering the global cryptocurrency space 24/7. At The Block, we see digital assets as a ubiquitous part of the future. As this space continues to evolve, we view our role as the trusted moderator and authoritative voice for those who invest in, work with, make decisions about, or seek to understand digital assets. The Block delivers deep insight into how the emerging digital assets sector interacts with traditional finance, technology, governments, and markets. We reach hundreds of thousands of technologists, financial market participants, Fortune 500 professionals, global service providers, policymakers, and more through our main website, dedicated Research Portal, podcast, and events.