Go-To-Market Strategist at PlayStation Global

Seoul, Seoul, South Korea

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Entertainment, TechnologyIndustries

Requirements

5~7+ years of experience in go-to-market strategy, account management, partner marketing, or product marketing, ideally within gaming, entertainment, or tech industries
Strong understanding of the consumer in the digital and gaming ecosystem
Proven ability to build and execute go to market plans in collaboration with cross-functional teams
Strong communication (verbal and written) and interpersonal skills, with Korean and English proficiency as a baseline requirement
Strong ability to synthesize complex strategies into clear, professional documentation and presentations for both internal stakeholders and external partners, including executive-level

Responsibilities

Advise and influence assigned partners on their GTM strategies by collaborating with the Account Managers to identify key titles, providing education, resources, and tailored approaches while ensuring alignment with both PlayStation and partner goals
Serve as a key expert in educating 3P Partners about PlayStation GTM capabilities and best practices providing both high-level guidance and in-depth explanations as appropriate to ensure commercial success on PlayStation and deliver professional presentations in front of key leaders and executives throughout the organization
Provide guidance and be a potential first point of partner contact with Global Account Management Team to support the discoverability of 3P content on PlayStation via self-service tools and other platform specific capabilities (i.e. Gamehub, PS Plus, etc.)
Own and be accountable for global contractual marketing commitments for assigned accounts. This includes oversight of partnership engagement to ensure effective deal execution, defining and securing SIE marketing commitments, and consolidating go-to market reporting – ATL campaigns, Retail Marketing, PlayStation Store, BTL
Build and maintain strong cross-functional relationships to stay current on PlayStation GTM opportunities (Global Marketing, Store, Portfolio teams, etc.)
Act as the subject matter expert (SME) on partner product roadmaps and keep internal stakeholders informed and aligned
Work as a collaborative team member within the Partner Commerce Team in establishing and executing Partner plans; understanding market dynamics, shifting consumer demands, and helping adjust title level plans to meet future market needs
Provide holistic and actionable reporting on GTM executions to shape future strategies
Participate in and support joint business reviews, Monthly/Weekly team meetings, business performance reviews

Skills

Key technologies and capabilities for this role

Go-To-Market StrategyPartner RelationsAccount ManagementCross-Functional CollaborationStrategic PlanningPresentation SkillsGaming Industry Knowledge3P Titles

Questions & Answers

Common questions about this position

What is the location for this Go-To-Market Strategist role?

The position is based in Seoul, Korea.

What is the salary or compensation for this position?

This information is not specified in the job description.

What are the key responsibilities of this role?

Key responsibilities include advising partners on GTM strategies, educating 3P partners on PlayStation capabilities, owning global contractual marketing commitments, building cross-functional relationships, and acting as SME on partner product roadmaps.

What is the company culture like at PlayStation?

PlayStation strives to create an inclusive environment that empowers employees, embraces diversity, and welcomes those with passion for innovation, technology, and play.

Who does this role report to?

The role reports to the Global Account Director.

PlayStation Global

Designs and markets gaming consoles and accessories

About PlayStation Global

Working at PlayStation offers the opportunity to be part of a leading company in the gaming industry, renowned for its cutting-edge technology like haptic feedback and 4K HDR visuals. Employees are immersed in a culture of innovation and excellence that pushes the boundaries of gaming and entertainment. Contributing to a globally recognized brand that consistently delivers high-quality, immersive gaming experiences, ensures a dynamic and fulfilling work environment.

Foster City, CaliforniaHeadquarters

1994Year Founded

M_AND_ACompany Stage

Consumer Software, Entertainment, GamingIndustries

1,001-5,000Employees

Benefits

Health and wellness: Medical (PPO, HDHP, and HMO), dental, vision, disability, employee assistance program, flexible spending accounts, health savings account, student loan repayment assistance, education reimbursement program, wellness reimbursement, identity theft protection, basic and voluntary life and AD&D insurance, business travel accident insurance, 4.5% 401(k) match, commuter program, additional voluntary programs (group legal, pet insurance, auto and home insruance), onsite flu shots and biometric screenings

Family and time off: 12 paid holidays, generous PTO, paid parental leave, adoption assistance program, 529 college savings plan match, back-up child care, parental and elder care coaching

Perks: Sony product discounts, passport perks program, monthly $10 Playstation Network voucher, employee referral bonus, game launch events

Risks

Increased competition from cloud gaming services may impact PlayStation's market share.

Semiconductor shortages could affect PlayStation 5 sales and customer satisfaction.

Cybersecurity threats pose risks to PlayStation Network's stability and user trust.

Differentiation

PlayStation Network offers a comprehensive suite of gaming and media services.

The platform supports a wide range of PlayStation consoles and devices.

PlayStation's integration with PSVR enhances its virtual reality gaming experience.

Upsides

PlayStation's acquisition of Haven Studios could boost exclusive game offerings.

The rise of cross-platform play can increase user engagement on PlayStation Network.

Growing VR market aligns with PlayStation's investment in PSVR technology.

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