GN-SONG-MT- Content Management - Manager at Accenture

Pune, Maharashtra, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consulting, Digital MarketingIndustries

Requirements

Must-have skill: Content Strategy
Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills
Strong understanding of the fundamentals of Digital Marketing and evolving CMS platform landscape
Understanding of the P2P customer journey and enabling the content and content systems across the journey
Understanding of key digital metrics like reach, impressions, engagement rate, etc
Thorough understanding of the content platforms and features and integration with larger MarTech ecosystem including workflow management system and analytics
Ability to work closely with business teams including product owners and technology teams
Understanding of on-page SEO & keyword research, web analytics and tagging
Keenness to adapt to learn and adapt to new technology in the digital realm
Ability to work with the leadership to support business development and thought leadership
Adept at working in a fast-paced dynamic environment both on offshore and onshore locations
Strong communication and presentation skills to share the perfect pitch with key stakeholders
Strong client handling skills to develop, manage and deepen relationships with key stakeholders
Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals
Strong leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members
Relevant experience in the required domain
Strong analytical, problem-solving, and communication skills
Ability to work in a fast-paced, dynamic environment
Proficient understanding of all DXP/CMS components and features like DAM, workflows, personalization, sites, how to overlay components for customizations, integration with content development suites/ remaining Martech components/ platforms
Hands on experience with AEM OOTB components and ability to design functional solution for custom development or 3rd party tool integrations

Responsibilities

Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance
Gather business requirements and translate them into content platform functional specifications and process flows, solution design for implementation of DXPs/ CMS, DAM
Collaborate with clients and Accenture stakeholders to implement DXP, DAM, content platform solution and assist in change management and adoption of the new tool/process
Design functional solution for custom development or 3rd party tool integrations needed as per the client needs
Strategize for content format, SEO optimized content
Design and execute processes for DCO (Dynamic creative optimization), landing page optimizations to scale the traffic and leads from organic search
Use data/insights for informed content decisions, measure results, and identify opportunities for audience and traffic growth
Perform content Management /AEM capability assessments and design future roadmaps for clients
Work on assessing, designing content supply chain for clients including GenAI aspects
Drive business development efforts and thought leadership in the content strategy, content management, content supply chain and digital marketing space
Identify new opportunities, develop solutions, and own proposals end to end
Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering

Skills

Content Strategy

AEM

DXP

CMS

DAM

SEO

DCO

GenAI

Digital Marketing

Design Thinking

Business Process Optimization

Stakeholder Management

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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