Global Web Strategy Lead at General Motors

Warren, Michigan, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, TechnologyIndustries

Requirements

5+ years of experience in digital strategy, web management, or related fields
Proven success leading global web initiatives across multiple markets
Strong understanding of CMS platforms (Adobe Experience Manager, Sitecore, WordPress, etc.)
Expertise in SEO, analytics (GA4, Adobe Analytics), UX, and accessibility standards
Excellent communication, leadership, and stakeholder management skills
Experience in matrixed organizations or global enterprises preferred
Familiarity with localization workflows and multilingual content strategies
Experience with e-commerce or lead generation websites
Bachelor Degree required

Responsibilities

Define and lead the global web strategy aligned with business goals, customer needs, and brand standards
Establish governance frameworks for content, UX, SEO, analytics, and localization across regions
Partner with regional and functional teams to balance global consistency with local relevance
Collaborate with Marketing, Product, Design and IT to drive integrated solutions that support business goals and elevate user experience
Evaluate and implement new tools and technologies to enhance web capabilities
Define KPIs and measurement frameworks to assess performance and inform decision-making
Lead SEO strategy and ensure accessibility, performance, and mobile-first best practices
Manage agency and vendor relationships as needed

Skills

Digital Strategy

Web Management

CMS

Adobe Experience Manager

Sitecore

WordPress

SEO

GA4

Adobe Analytics

Accessibility

Analytics

Localization

Generative Engine Optimization

GEO

LLMs

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters

1908Year Founded

$486.7MTotal Funding

IPOCompany Stage

Automotive & Transportation, Financial ServicesIndustries

10,001+Employees

Benefits

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

401(k) Retirement Plan

Tuition Reimbursement

Student Loan Assistance

Flexible Work Hours

Discount on GM vehicles

Risks

Shutting down Cruise Robotaxi may affect investor confidence in GM's AV strategy.

Chevrolet Equinox EV recall could harm GM's safety reputation.

Leadership transition in design may disrupt continuity and brand identity.

Differentiation

GM's Dynamic Fuel Management system enhances fuel efficiency in traditional vehicles.

GM leads in board diversity with 55% women directors.

GM's pivot to personal autonomous vehicles aligns with consumer trends.

Upsides

Partnership with Nvidia boosts GM's autonomous vehicle technology capabilities.

Collaboration with ChargePoint expands EV charging infrastructure, enhancing consumer appeal.

Bryan Nesbitt's appointment as design head may bring innovation to GM's vehicle design.

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