Global Senior Director, Nike Entertainment and Celebrity Partnerships at Nike

Los Angeles, California, United States

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$197,000 – $415,400Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, Fashion, Sports MarketingIndustries

Requirements

Experienced and talented senior director level expertise in entertainment and celebrity partnerships
Curious, connected, and active participant in various subculture communities
Ability to identify unique opportunities to take risks, expand perception, celebrate brand values, accelerate business, and advance sport culture through cultural influencers
Collaborative style, open to opinions and expertise of others, with adaptable influence
Based in Los Angeles

Responsibilities

Serve on the Global Entertainment and Celebrity Partnerships Leadership team, inputting into overall functional portfolio planning and ways of working
Collaborate with Los Angeles City Marketing and Energy Marketing teams to integrate partners into city plans in impactful ways
Collaborate with North America sport leads as a thought partner to understand GEO needs for entertainment and cultural influencers and integrate the portfolio
Drive and maintain a powerful network and portfolio of cultural influencers to keep Nike relevant in popular culture and energize the brand
Develop mapping for the region, including overarching positioning, strategy, and objectives behind partnerships
Serve as a leader and mentor to a team of directors and manager(s) for day-to-day management of external partners
In partnership with VP and Product Operations team, drive strategy and oversight of the community space in Los Angeles
Develop, in partnership with Global Leadership Team, and carry out the COE’s best practices
Input into strategy to build and maintain Nike’s presence in popular culture at the intersection of culture and sport
Identify and engage with a portfolio of talent in North America
Lead discussions with cross-functional partners to define integration opportunities, positioning, strategic intent, and business-critical components
Oversee high-level aspects of projects and partnerships, delivering best-in-class service to external partners
Humanize the brand through relationships with influencers moving culture forward, keeping Nike central in popular culture conversations, and energizing business
Provide outstanding service and brand management for external relationships
Provide thoughtful insights to cross-functional partners for authentic integration into brand plans
Drive Nike’s ground game with Energy Marketing partners for traction in influential communities in key cities

Skills

Celebrity Partnerships

Entertainment Relationships

Brand Management

Cultural Insights

Strategy Development

Cross-Functional Collaboration

Subculture Engagement

Influencer Management

Trend Analysis

Sport Culture

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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