Performance Marketing Manager
HightouchSalary not specified
Full Time
Mid-level (3 to 4 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Food Tech, SustainabilityIndustries
Requirements
- Experience and Knowledge of app marketing is a must. You have managed paid acquisition budgets, implemented successful ad campaigns from start to finish and set-up a process to continuously improve them
- Work experience on Google App Campaigns, Apple Search Ads and ASO. You know the constraints and intricacies of those platforms, audiences and creatives have no secrets for you
- Knowledge of Programmatic platforms such as Moloco, Appier, etc. is a plus
- Familiarity with analytics & BI tools. You’re comfortable leveraging analytics to optimise the performance of your campaigns and you’re able to find key insights in a sea of data
- Pragmatic mindset. You’re passionate, hands-on & autonomous. You take initiatives to get the job done, no matter how hard the problem seems
- Highly analytical. You’re at ease with numbers and sifting through metrics & reports doesn’t frighten you
- Team Player. You have good communication skills and the ability to translate unclear ideas into tangible actions and measurable objectives
- Eco-conscious. You’re truly passionate about sustainability and fighting food waste as you know the urgency of chan
Responsibilities
- Digital media planning, buying, optimisation and reporting of performance marketing campaigns
- Analysing the opportunities and optimising the plan using all available growth levers
- Using amazing local insights from our local teams, potent digital marketing thinking from global and your own ideas to develop world-class acquisition engines
- Implement campaigns from start to finish. Using Google, Apple Search Ads and Programmatic ad platforms to reach the right audience, with the message at the right time to acquire users to our app
- Update, Maintain and improve our AppStore & Google Play placements across 20+ geographies
- Innovate and Experiment. Using your own ideas and those of your colleagues to continually raise the bar. This covers any element of your sphere of influence as we’re always keen to learn and improve, with a focus on testing new acquisition channels
- Guide the local marketing team on the right budget levels, creative needs and any new innovative ideas that can help drive performance vs KPIs
- Benchmark and forecast relevant country metrics across the channels and objectives
- Share regular reporting that provides insights into digital marketing performance for senior stakeholders across the whole business
- Own the creative briefing and delivery for global paid media digital assets. It requires a strong collaboration with the creative and brand teams
Skills
Performance Marketing
Digital Media Planning
Media Buying
Campaign Optimization
Google Ads
Apple Search Ads
Programmatic Advertising
User Acquisition
Data Analysis
Reporting
Too Good To Go
Mobile app for purchasing surplus food
About Too Good To Go
Too Good To Go focuses on reducing food waste by connecting consumers with local stores and restaurants through a mobile app. The app allows users to purchase surplus food at discounted prices, making it an affordable option for meals while helping businesses minimize waste and generate revenue from unsold inventory. The company operates on a commission-based model, earning a fee for each transaction made through its platform. This not only benefits consumers and businesses economically but also has a positive environmental impact by reducing food waste. With a global presence, Too Good To Go serves a diverse clientele across Europe and North America, enhancing visibility for participating businesses and attracting new customers.
Copenhagen, DenmarkHeadquarters
2016Year Founded
$73.2MTotal Funding
CONVERTIBLECompany Stage
Food & Agriculture, Consumer SoftwareIndustries
1,001-5,000Employees
Benefits
Health Insurance
Hybrid Work Options
Paid Vacation
Unlimited Paid Time Off
Risks
Increased competition from startups like SIRPLUS entering the market.
Economic pressures may lead consumers to prioritize cheaper alternatives.
Potential burnout in the startup environment could impact productivity.
Differentiation
Too Good To Go partners with major retailers like Whole Foods Market.
The app offers a unique commission-based model benefiting both consumers and businesses.
It leverages AI to optimize food management and reduce waste.
Upsides
Collaborations with Whole Foods expand its reach in the U.S. market.
AI solutions enhance operational efficiency and profitability.
Growing consumer interest in sustainability boosts demand for its services.
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