Global Marketing Manager – Instrument Services at Thermo Fisher Scientific

Pittsburgh, Pennsylvania, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Scientific Instruments, Laboratory Services, Life SciencesIndustries

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred)
5+ years of experience in global marketing, with a focus on instrument services marketing preferred
Experience developing and implementing global marketing strategies
Strong understanding of instrument laboratory market
Strong background in marketing equipment, reagents and consumables
Excellent leadership, communication, and interpersonal skills
Proficiency in digital marketing platforms
Strong analytical and problem-solving abilities
Ability to manage multiple projects and meet deadlines in a fast-paced environment
Creative problem solver with a passion for innovation and continuous improvement
Advanced proficiency in data analysis and market research techniques

Responsibilities

Develop and implement marketing strategies for instrument services
Conduct market research to identify trends and customer needs
Manage the marketing budget efficiently
Align marketing strategies with product offerings
Develop product positioning, messaging, and value propositions
Lead product launch plans and promotional activities
Improve brand awareness and maintain brand guidelines
Create marketing collateral (brochures, presentations, digital content)
Lead digital marketing initiatives (SEO, SEM, email, social media, content marketing)
Analyze and optimize digital marketing performance
Manage the segment's online presence (website content, online advertising)
Support sales with tools, training materials, and market insights
Plan and lead marketing events (conferences, webinars, trade shows)
Develop relationships with key collaborators and industry influencers
Act as a spokesperson at industry events
Collaborate with cross-functional teams on marketing initiatives

Skills

Marketing Strategy

Market Research

Budget Management

Product Positioning

Digital Marketing

SEO

SEM

Email Marketing

Social Media

Content Marketing

Brand Management

Product Launch

Event Management

Thermo Fisher Scientific

Provides life sciences products and services

About Thermo Fisher Scientific

Thermo Fisher Scientific offers a variety of products and services that support scientific research and healthcare, including laboratory equipment, reagents, and software solutions. Their products are used in applications like protein biology, real-time PCR, and sequencing, serving clients such as academic institutions and pharmaceutical companies. Unlike competitors, Thermo Fisher emphasizes customer support and education, helping clients optimize their experiments. The company's goal is to be a leading provider of life sciences solutions that contribute to a healthier and safer world.

Waltham, MassachusettsHeadquarters

1956Year Founded

$17MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Risks

Increased competition in single-use bioprocessing may impact market share.

Sale of anatomical pathology business could create a temporary product gap.

Investment in miDiagnostics may face regulatory challenges affecting returns.

Differentiation

Thermo Fisher offers a comprehensive range of life sciences products and services.

Their well-known brands include Thermo Scientific, Applied Biosystems, and Invitrogen.

They provide strong customer support and educational resources to optimize client workflows.

Upsides

Expansion of biologics production facility enhances capacity for precision biologics monitoring.

Investment in miDiagnostics aligns with demand for rapid diagnostic solutions in BioPharma.

Collaboration with Mainz Biomed positions them in the growing cancer detection market.

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