Global Integrated Marketing Manager (Software & AI)-Singapore at Plaid

Singapore

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

AI, Software, TechnologyIndustries

Requirements

3–5 years of experience in integrated marketing, campaign management, or product marketing within tech, SaaS, or AI industries
Strong organizational and project management skills — able to handle multiple launches simultaneously
Excellent communication and collaboration skills across global teams
Comfortable working with creative and media partners, managing assets and approvals
Fluent in English; proactive, detail-oriented, and a strong team player
Good at using AI tools to improve work efficiency

Responsibilities

Lead end-to-end planning and execution of global campaigns for Plaud’s software and AI products
Turn product strategy into compelling, multi-channel campaigns that connect hardware, AI & software, and platform stories into one seamless narrative
Partner with Product Marketing, Creative, and Regional teams to design go-to-market plans across paid, social, PR, influencer, and owned channels
Use data and AI tools to track performance, optimize campaigns in real-time, and uncover insights that drive future growth
Build scalable campaign frameworks that improve consistency, speed, and quality across global markets

Skills

Key technologies and capabilities for this role

Integrated MarketingCampaign PlanningGo-to-Market StrategyMulti-Channel CampaignsPaid MediaSocial MediaPRInfluencer MarketingData AnalyticsAI ToolsProduct Marketing

Questions & Answers

Common questions about this position

What compensation can I expect for this role?

Plaud offers market-competitive compensation along with global exposure and a creativity-driven workplace.

Is this position remote or onsite?

This is an onsite position in Singapore.

What skills are required for the Global Integrated Marketing Manager role?

Candidates need 3–5 years of experience in integrated marketing, campaign management, or product marketing in tech, SaaS, or AI industries, strong organizational and project management skills, excellent communication and collaboration skills across global teams, and comfort working with creative and media partners.

What is the company culture like at Plaud?

Plaud fosters a culture that champions continuous learning, rapid growth, career acceleration, innovation, collaboration, and customer success in a creativity-driven workplace.

What makes a strong candidate for this position?

A strong candidate has 3–5 years in integrated marketing within tech/SaaS/AI, preferred experience launching software/AI products globally, B2B/B2C strategy knowledge, and proficiency with AI tools like ChatGPT or Claude for workflow and optimization.

Plaid

Connects financial accounts to apps securely

About Plaid

Plaid simplifies financial data management for individuals and businesses by connecting various financial accounts to apps and services. Its main product is a set of APIs that allow developers to integrate financial data into their applications, enabling users to track spending, initiate payments, and access financial services all in one place. Plaid serves a wide range of clients, including app developers and financial institutions, and is used by popular apps like LendingTree and Square. Unlike many competitors, Plaid focuses on providing a comprehensive and scalable platform that supports various financial use cases, such as transactions and identity verification. The company's goal is to enhance the way users interact with their financial data, making it easier and more secure.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$714.3MTotal Funding

SERIES_DCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

We've got you covered: From medical, life, and 401ks, we’re here to support your physical, mental, and financial wellbeing.

Everyone is an owner: We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids.

Vacation your way: We want to make sure you have time to meet your personal needs with unlimited PTO and two weeks of synchronous, company-wide vacation.

Grow your skills: Every Plaid is in control of their career development with our learning stipends, tools, and trainings.

Risks

Increased competition from API-based banking solutions like FIS's Code Connect platform.

Potential legal challenges, such as PNC's lawsuit over trademark issues.

Demand for enhanced transparency and security in financial data sharing.

Differentiation

Plaid offers seamless financial data integration through robust APIs for diverse clients.

Plaid's Pay by Bank for Bill Pay provides a cost-effective recurring payment solution.

Plaid's strategic partnerships enhance its value proposition in payroll and payment sectors.

Upsides

Plaid's expansion into the Triangle area indicates growth and increased hiring potential.

Partnership with Dwolla enhances Plaid's presence in the secure payments sector.

Collaboration with Ansa expands market reach through pay-by-bank capabilities for merchants.

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