Global Content Marketing Manager- Singapore at Plaid

Singapore

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

AI, Technology, HardwareIndustries

Requirements

3–5 years of experience in content strategy, editorial planning, or brand storytelling within tech, SaaS, or AI-driven industries
Strong understanding of product narratives, user education, and multi-channel content operations
Excellent writing and editing skills with an eye for clarity and tone
Experienced in collaborating cross-functionally with Product, Marketing, and Creative teams
Fluent in English, with exceptional organization and attention to detail
Good at using AI tools to improve work efficiency
Experience in AI, productivity tools, consumer electronics, or software product launches (preferred)
Familiarity with content analytics and SEO best practices (preferred)
Proficiency with AI and collaboration tools (ChatGPT, Notion, Figma, etc.) (preferred)
Passion for shaping the future of human–AI collaboration (preferred)
Mandarin proficiency is a plus (preferred)

Responsibilities

Lead and manage content strategy for Plaud’s product and AI ecosystem across global channels
Translate complex product features into clear, engaging, and educational narratives
Align product messaging with content calendars, editorial briefs, and creative guidelines
Collaborate cross-functionally with Product Marketing, IMC, and Copywriting teams to ensure consistency
Use AI and analytics tools to plan, optimize, and scale content performance across markets

Skills

Content Strategy

Product Marketing

Content Calendars

Editorial Briefs

Copywriting

AI Tools

Analytics

Cross-Functional Collaboration

Plaid

Connects financial accounts to apps securely

About Plaid

Plaid simplifies financial data management for individuals and businesses by connecting various financial accounts to apps and services. Its main product is a set of APIs that allow developers to integrate financial data into their applications, enabling users to track spending, initiate payments, and access financial services all in one place. Plaid serves a wide range of clients, including app developers and financial institutions, and is used by popular apps like LendingTree and Square. Unlike many competitors, Plaid focuses on providing a comprehensive and scalable platform that supports various financial use cases, such as transactions and identity verification. The company's goal is to enhance the way users interact with their financial data, making it easier and more secure.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$714.3MTotal Funding

SERIES_DCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

We've got you covered: From medical, life, and 401ks, we’re here to support your physical, mental, and financial wellbeing.

Everyone is an owner: We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids.

Vacation your way: We want to make sure you have time to meet your personal needs with unlimited PTO and two weeks of synchronous, company-wide vacation.

Grow your skills: Every Plaid is in control of their career development with our learning stipends, tools, and trainings.

Risks

Increased competition from API-based banking solutions like FIS's Code Connect platform.

Potential legal challenges, such as PNC's lawsuit over trademark issues.

Demand for enhanced transparency and security in financial data sharing.

Differentiation

Plaid offers seamless financial data integration through robust APIs for diverse clients.

Plaid's Pay by Bank for Bill Pay provides a cost-effective recurring payment solution.

Plaid's strategic partnerships enhance its value proposition in payroll and payment sectors.

Upsides

Plaid's expansion into the Triangle area indicates growth and increased hiring potential.

Partnership with Dwolla enhances Plaid's presence in the secure payments sector.

Collaboration with Ansa expands market reach through pay-by-bank capabilities for merchants.

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