Global Brand Campaign Lead (9 month FTC) at Wise

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Marketing, TechnologyIndustries

Requirements

Proven experience (8+ years) in brand marketing, with a strong track record of managing large-scale, integrated brand campaigns from start to finish
Exceptional project management and organisational skills; ability to manage multiple complex workstreams simultaneously
Demonstrable experience in cross-functional coordination, with the ability to influence and collaborate effectively with diverse teams (PR, Media, Content, Product, etc.)
Experience managing third party agencies as well as influencing internal teams
Experience across a wide range of marketing channels, including digital, OOH, PR, content, and influencer
Strong analytical skills, with experience in setting KPIs, tracking campaign performance, and optimising based on data
Proactive, self-starting attitude

Responsibilities

End-to-End Project Management: Own the campaign from concept to completion, develop the master project plan, manage timelines, allocate resources, and oversee execution
Cross-Functional Coordination: Act as the primary point of contact for internal teams including Product and Commercial (e.g., Visa relationship, card designs, co-marketing), Media (Paid & OOH), Content & Blog (e.g., "Ultimate Fan's Guide"), PR & Communications (e.g., outreach, stunts), Influencer Marketing (e.g., football influencers, ambassadors), and Local Events (e.g., viewing parties)
Campaign Execution: Drive delivery of all planned initiatives, including custom card designs, real-time rate alerts, media activations, and PR stunts
Performance Tracking & Reporting: Define campaign KPIs and track performance against core objectives (Customer Acquisition, Retention & Re-engagement, Brand Awareness & Consideration)
Budget Management: Manage the dedicated campaign budget, ensuring efficient spend and tracking all costs
Stakeholder Management: Provide regular progress reports and updates to key stakeholders (including campaign RACI leads) and senior leadership

Skills

Project Management

Campaign Management

Stakeholder Management

Cross-Functional Coordination

Media Planning

Brand Strategy

Event Marketing

Budget Management

Timeline Management

Resource Allocation

Wise

Facilitates low-cost international money transfers

About Wise

Wise focuses on international money transfers, providing a low-cost alternative to traditional banks. It uses a peer-to-peer system to match transfers between users in different countries, which helps reduce fees and offers better exchange rates. Customers pay a small, transparent fee for each transaction, and Wise also offers a multi-currency account for managing funds in various currencies. The company aims to maintain high performance and reliability while ensuring transparency and trust with its users.

London, United KingdomHeadquarters

2011Year Founded

$385.5MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

5,001-10,000Employees

Benefits

PTO & annual leave

Work from home flexibility

Parental leave

Medical insurance plans

Health & wellbeing discounts

Pension & retirement plans

Social events

Relocation support

Risks

Increased competition from banks integrating Swift services could challenge Wise's market share.

Regulatory scrutiny following Stenn's collapse may increase pressure on Wise.

Bitcoin's low transaction fees could attract customers away from Wise's services.

Differentiation

Wise offers a peer-to-peer system for low-cost international money transfers.

The company provides a multi-currency account for ex-pats, freelancers, and travelers.

Wise's transparent fee structure attracts customers seeking cost-effective money transfer solutions.

Upsides

Partnership with Morgan Stanley enhances Wise's cross-border settlement capabilities.

Expansion into India's remittance market presents significant growth opportunities for Wise.

API integrations offer additional revenue streams and market penetration for Wise.

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