General Manager - Marketing at NexHealth

Melbourne, Victoria, Australia

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Wealth Management, FinTechIndustries

Requirements

Senior marketing leadership, ideally in SaaS or tech environments
Expertise in brand positioning and articulating products, features and benefits
Strong digital marketing skills - data, ROI and metrics are second nature
Ability to manage complex initiatives and influence senior stakeholders
Demonstrated success in building high-performing, empowered teams
Relevant tertiary qualifications

Responsibilities

Lead and develop a mid-sized marketing team, building capability and driving high performance
Deliver a refreshed brand strategy with creative freedom and strategic clarity
Develop and execute integrated marketing campaigns across content, events, partnerships and digital channels
Increase digital marketing investment with strong focus on ROI and data-driven decision-making
Ensure compliance with financial services regulations while maintaining creative effectiveness
Collaborate with cross-functional teams to deliver cohesive, commercially effective marketing initiatives
Build a culture of empowerment, accountability and continuous improvement

Skills

Key technologies and capabilities for this role

Marketing StrategyBrand PositioningIntegrated CampaignsDigital InnovationTeam LeadershipStrategic PlanningBrand ResearchGrowth Marketing

Questions & Answers

Common questions about this position

What is the work location for this role?

The position is hybrid.

What are the key skills and experience required for this role?

Candidates need experience as a senior marketing leader with a proven track record in SaaS or technology-driven businesses, financial services experience as a bonus, and skills in leading teams, strategic brand positioning, integrated campaigns, digital innovation, and data-driven decision-making.

What are Netwealth's company values?

Netwealth's values are Curious, Optimistic, Courageous, Collaborative, Agile, and Genuine.

What does the marketing team structure look like?

You will lead and develop a mid-sized marketing team.

What makes a strong candidate for this General Manager - Marketing role?

A strong candidate is an experienced marketing leader from SaaS or tech businesses who excels at leading teams, fostering autonomy, delivering brand strategies and integrated campaigns, and driving data-driven digital growth.

NexHealth

Healthcare technology platform for patient engagement

About NexHealth

NexHealth enhances the patient experience in healthcare by providing a digital platform for healthcare providers, including dental and medical practices. Their software integrates patient communication, scheduling, and billing into one comprehensive system. The platform includes features like online scheduling, automated reminders, digital forms, and online bill payment, which help practices operate more efficiently and improve patient satisfaction. Unlike many competitors, NexHealth offers its services on a subscription basis, allowing practices to access their tools without large upfront costs. The company's goal is to support healthcare providers in modernizing their operations and improving patient engagement, especially in response to challenges like the COVID-19 pandemic.

San Francisco, CaliforniaHeadquarters

2017Year Founded

$172.3MTotal Funding

SERIES_CCompany Stage

Enterprise Software, HealthcareIndustries

201-500Employees

Benefits

Competitive salary

Equity

Medical, dental & vision

Unlimited PTO

Risks

Increased competition from Tendo Systems could threaten NexHealth's market share.

NexHealth's reliance on its current API may become a limitation against advanced competitors.

The $125M Series C funding increases pressure for rapid growth, risking operational challenges.

Differentiation

NexHealth offers a comprehensive platform integrating patient communication, scheduling, and billing.

The company provides a standardized API connecting patients, doctors, and healthcare developers.

NexHealth's SaaS model allows healthcare providers to access tools without significant upfront investment.

Upsides

NexHealth raised $125M in Series C funding, boosting its growth and innovation potential.

Integration with telehealth platforms can enhance patient engagement and expand service offerings.

AI-powered patient insights can improve outcomes and operational efficiency for healthcare providers.

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