Join Our Talent Community: General Consideration
Panopto- Full Time
- Entry Level & New Grad
Vidmob is the creative data company. Its scoring software and analytics have become an essential ingredient in the creative and media decisions of the world’s largest marketers and agencies, as they strive to drive business results through improved creative effectiveness. As the leader in creative data, Vidmob’s influence lies in its partnerships and integrations across the digital ad ecosystem, its dozens of proprietary models, and in operating the industry’s most robustly instrumented human-reinforcement learning model for creativity.
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Video content production and analytics platform
VidMob specializes in producing and analyzing video content for digital marketing. The company offers a platform that generates large volumes of video while also providing analytics to assess each video's performance. This helps clients, including major brands like Kraft Heinz and Neutrogena, understand which aspects of their videos are effective and which need improvement. VidMob stands out from competitors by automating the analysis of video content, making it easier for clients to optimize their marketing strategies and reduce costs. For example, Kraft Heinz experienced a 47% decrease in advertising costs after utilizing VidMob's insights. The company's goal is to enhance video marketing effectiveness for its clients through data-driven strategies.