Freelance Producer, Sydney (contract, commission only) at Sofar Sounds

Sydney, New South Wales, Australia

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Part TimeJob Type

UnknownVisa

Music, Live Events, EntertainmentIndustries

Requirements

Based in Sydney
Deep connections to the local scene and active role in building community around it
3-5 years of experience in live event curation, production, and promotions
Experience selling event sponsorships or marketing activations, preferably in live events or experiential marketing
Confident pitching ideas and event concepts to potential sponsors with a track record of closing partnership deals
Strong pulse on the city, unique nature of each neighborhood, and where people like to spend free time
Natural connector excelling at building relationships with diverse community-driven organizations, media partners, or local businesses
Able to communicate in English

Responsibilities

Strengthen Sofar’s brand in the local community by promoting and selling tickets using self-directed local marketing tactics
Create a vision and execute the city’s strategy (e.g., number of monthly shows, neighborhoods, show theme ideas)
Lead curation and booking for experiences with high-quality, diverse artists and venues, growing networks as needed
Own staffing and quality of shows to ensure magical, hospitality-rooted experiences
Manage the city’s financial performance, ensuring financial success and health of every event
Build relationships with local businesses to drive sales of sponsorships and private events
Identify and build relationships with local organizations with like-minded audiences to build community, broaden reach, and co-promote shows
Collaborate with other local leaders to grow the city through diverse experiences that generate buzz and amplify brand awareness
Support Sofar’s Business Partnerships and Global Communities teams with high-quality curation and seamless event operations for inbound partnership opportunities

Skills

Key technologies and capabilities for this role

event productionlocal marketingsponsorship salescommunity buildingvenue sourcingartist curationticket salesbrand promotioncultural trends analysisnetworking

Questions & Answers

Common questions about this position

What is the compensation for this Freelance Producer role?

This is a commission-only freelance position with no base salary mentioned.

Is this role remote or does it require being in Sydney?

The role is hybrid but candidates must be based in Sydney, the designated city.

What skills are required for the Freelance Producer position?

Candidates need strong business sense, keen awareness of cultural trends, existing communities for organizing events, and entrepreneurial, resourceful, driven traits to handle event production and marketing.

What is the work schedule like for this role?

It offers a flexible schedule, but activities will likely take place over weekends and evenings.

What makes a strong candidate for this Freelance Producer role?

Strong candidates are entrepreneurial, resourceful, driven individuals with business sense, cultural trend awareness, and networks for performers, venues, and sponsors who thrive on event challenges.

Sofar Sounds

Hosts secret concerts in unique venues

About Sofar Sounds

Sofar Sounds connects artists and audiences through unique live music events held in unconventional venues like living rooms, galleries, and rooftops. The company started in London and has grown to host events in 78 countries, creating a global music community. Sofar Sounds focuses on artist discovery and audience connection by organizing secret concerts that provide an intimate atmosphere for performances. In addition to live events, the company offers services to help artists manage their fan relationships and build sustainable careers. Revenue is generated through ticket sales and artist services, catering to music lovers seeking distinctive concert experiences and artists aiming to expand their fan base.

London, United KingdomHeadquarters

2009Year Founded

$44.6MTotal Funding

LATE_VCCompany Stage

EntertainmentIndustries

501-1,000Employees

Risks

Competition from similar platforms could dilute Sofar's unique market position.

Virtual concert experiences may reduce demand for Sofar's in-person events.

Local noise ordinances may limit venue availability for Sofar's unconventional events.

Differentiation

Sofar Sounds hosts secret concerts in unconventional venues, creating unique music experiences.

The company offers artist services to help performers manage fan relationships and careers.

Sofar Sounds has expanded to 78 countries, fostering a global music community.

Upsides

Increased demand for intimate live music experiences post-pandemic boosts Sofar's appeal.

Partnerships with non-traditional venues enhance Sofar's unique concert offerings.

Expansion of digital tools aligns with Sofar's artist services, aiding artist monetization.

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