Freelance Producer, San Gabriel Valley at Sofar Sounds

Los Angeles, California, United States

Sofar Sounds Logo
Not SpecifiedCompensation
Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level
Part TimeJob Type
UnknownVisa
Music, Live Events, EntertainmentIndustries

Requirements

  • Based in San Gabriel Valley (hybrid role)
  • Deep connections to the local scene and active role in building community around it
  • 3-5 years of experience in live event curation, production, and promotions
  • Experience selling event sponsorships or marketing activations, preferably in live events or experiential marketing
  • Confident pitching ideas and event concepts to potential sponsors with a track record of closing partnership deals
  • Strong pulse on the city, unique nature of each neighborhood, and where people spend free time
  • Natural connector excelling at building relationships with diverse community-driven organizations, media partners, or local businesses for strategic and financial value

Responsibilities

  • Strengthen Sofar’s brand in the local community through promoting and selling tickets with self-directed local marketing tactics
  • Create a vision and execute the city’s strategy (e.g., number of monthly shows, neighborhoods, show theme ideas)
  • Lead curation and booking for experiences with high-quality, diverse artists and venues, growing networks as needed
  • Own staffing and quality of shows to ensure magical, hospitality-rooted experiences
  • Manage the city’s financial performance for financial success and health of every event
  • Build relationships with local businesses to drive sales of sponsorships and private events
  • Identify and build relationships with local organizations with like-minded audiences to build community, broaden reach, and co-promote shows
  • Collaborate with other local leaders to grow the city through diverse experiences that generate buzz and amplify brand awareness
  • Support Sofar’s Business Partnerships and LA teams with high-quality curation and seamless operations for inbound partnership opportunities

Skills

Event Production
Concert Curation
Marketing Initiatives
Ticket Sales
Sponsorship Sales
Networking
Community Building

Sofar Sounds

Hosts secret concerts in unique venues

About Sofar Sounds

Sofar Sounds connects artists and audiences through unique live music events held in unconventional venues like living rooms, galleries, and rooftops. The company started in London and has grown to host events in 78 countries, creating a global music community. Sofar Sounds focuses on artist discovery and audience connection by organizing secret concerts that provide an intimate atmosphere for performances. In addition to live events, the company offers services to help artists manage their fan relationships and build sustainable careers. Revenue is generated through ticket sales and artist services, catering to music lovers seeking distinctive concert experiences and artists aiming to expand their fan base.

London, United KingdomHeadquarters
2009Year Founded
$44.6MTotal Funding
LATE_VCCompany Stage
EntertainmentIndustries
501-1,000Employees

Risks

Competition from similar platforms could dilute Sofar's unique market position.
Virtual concert experiences may reduce demand for Sofar's in-person events.
Local noise ordinances may limit venue availability for Sofar's unconventional events.

Differentiation

Sofar Sounds hosts secret concerts in unconventional venues, creating unique music experiences.
The company offers artist services to help performers manage fan relationships and careers.
Sofar Sounds has expanded to 78 countries, fostering a global music community.

Upsides

Increased demand for intimate live music experiences post-pandemic boosts Sofar's appeal.
Partnerships with non-traditional venues enhance Sofar's unique concert offerings.
Expansion of digital tools aligns with Sofar's artist services, aiding artist monetization.

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