Freelance Japanese-English Paid Search Specialist (PPC) at Baton

Sydney, New South Wales, Australia

Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Part TimeJob Type

UnknownVisa

Digital Marketing, AdvertisingIndustries

Requirements

Fluent in both English and Japanese (spoken and written) - able to translate and adapt ad copy for Japanese audiences while maintaining brand tone and cultural nuance
Proven experience managing Google Ads campaigns, including Search, Performance Max and Display (ideally for B2B clients)
Experience with local keyword research tools and methods relevant to the Japanese market (beyond Google Translate or automated translation tools)
Strong ability to analyze search term reports and keyword data in Japanese to inform optimizations and negative keyword lists
Ability to provide strategic recommendations on targeting, ad structure, and messaging for Japanese campaigns
Familiarity with regional performance reporting - able to prepare insights and metrics that roll up to a global PPC framework (e.g., separate but aligned reporting for Japan)
Comfortable collaborating asynchronously across time zones with English-speaking teams
Minimum 2-3 years’ experience in paid media, ideally with international campaign management exposure
Strong communicator, with the ability to provide clear written updates and context behind optimizations
(Nice to have) Background working with multinational or B2B clients where Japan was one of the target regions
(Nice to have) Native, Fluent or Professional Japanese language proficiency

Responsibilities

Work with Brafton's Director of Paid Search to create, polish, and execute successful PPC campaigns for Japan-based clients
Launch, manage, and optimize PPC campaigns as an independent contributor

Skills

Key technologies and capabilities for this role

Google AdsPPCJapaneseEnglishKeyword ResearchSearch Term AnalysisPerformance MaxDisplay AdsPaid MediaB2B Marketing

Questions & Answers

Common questions about this position

Is this a remote position and where can candidates be located?

This is a remote freelance opportunity open to candidates throughout the APAC region.

What language skills are required for this role?

Fluency in both English and Japanese (spoken and written) is required, with the ability to translate and adapt ad copy for Japanese audiences while maintaining brand tone and cultural nuance. Native, fluent, or professional Japanese language proficiency is preferred.

What experience is needed for the Paid Search Specialist role?

Minimum 2-3 years’ experience in paid media is required, ideally with international campaign management exposure. Proven experience managing Google Ads campaigns, including Search, Performance Max and Display, ideally for B2B clients, is essential.

What is the employment type for this position?

This is a freelance position where the specialist works as an independent contributor with Brafton's Director of Paid Search.

What makes a strong candidate for this freelance role?

Candidates with 2-3 years of paid media experience, fluency in Japanese and English, proven Google Ads management for B2B clients, and experience with Japanese keyword research and analysis will stand out. Background with multinational clients targeting Japan and strong asynchronous communication skills are also highly valued.

Baton

Marketplace for buying and selling small businesses

About Baton

BatonMarket.com is a marketplace for buying and selling small businesses, providing a user-friendly platform for small business owners and potential buyers. They offer free business valuations by a Chartered Financial Analyst and ensure all listings are verified with financial data, making the buying process more efficient. BatonMarket.com stands out by charging fees to a network of partners for additional services, allowing them to provide essential services at no cost to business owners. Their goal is to facilitate smooth transactions and support small business owners in improving their operations.

Richmond, MassachusettsHeadquarters

2021Year Founded

$5.4MTotal Funding

SEEDCompany Stage

Consulting, Financial Services, Real EstateIndustries

11-50Employees

Benefits

Health Insurance

401(k) Retirement Plan

Unlimited Paid Time Off

Flexible Work Hours

Mental Health Support

Parental Leave

Risks

Emerging platforms like MicroAcquire increase competition in the SMB acquisition market.

Reliance on partner fees may be threatened if partners bypass Baton.

Economic downturns could reduce small business sales, affecting Baton's transaction volume.

Differentiation

Baton offers free business valuations by a Chartered Financial Analyst.

Baton provides verified listings with 3-5 years of financial data.

Baton facilitates productive introductions between buyers and sellers.

Upsides

Baton raised $2.8M, indicating strong investor confidence.

Baton generated 500 free valuations, showing high demand for their services.

Baton leverages AI to offer 4 million business estimates, enhancing valuation accuracy.

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