Fractional Email Marketing Specialists (Mailchimp / Klaviyo) at Substack

Singapore

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Part TimeJob Type

UnknownVisa

Services, E-commerceIndustries

Requirements

Have actually run campaigns end-to-end — not just “helped the team.”
Know the difference between B2B nurture and B2C sales emails — and can shift tone for each
Care about numbers: open rate, CTR, conversion — not just pretty templates
Can work fractionally (5–15 hrs/week) across three brands and switch contexts without losing focus
Don’t need handholding. If a campaign underperforms, you bring a fix, not excuses
Track record of project completion with success rates
Nice to have: Experience with both service businesses and e-commerce
Nice to have: Basic HTML/CSS so you’re not stuck when formatting breaks
Nice to have: Past work samples that show results

Responsibilities

Build and run campaigns on Mailchimp and Klaviyo
Segment lists properly (no blasting everyone with the same email)
Create automation flows: welcomes, re-engagements, upsells, workshop reminders
Write subject lines and copy that cut through inbox clutter — no clichés, no “newsletter filler.”
Test what works (A/B subject lines, send times, CTAs) and kill what doesn’t
Keep lists clean and deliverability high
Report weekly on what’s working — and what’s not

Skills

Key technologies and capabilities for this role

MailchimpKlaviyoEmail SegmentationAutomation FlowsA/B TestingCopywritingSubject LinesList HygieneDeliverabilityHTMLCSSReporting

Questions & Answers

Common questions about this position

Is this a remote or hybrid role?

The role is hybrid, and depending on the location base, it will either be fully remote or hybrid.

What are the required skills for this position?

Candidates must have experience running end-to-end email campaigns on Mailchimp and Klaviyo, proper list segmentation, creating automation flows, writing effective subject lines and copy, A/B testing, maintaining list hygiene, and reporting on metrics like open rates, CTR, and conversions. They should understand B2B nurture vs. B2C sales emails, work fractionally across brands, and have a track record of project completion without needing handholding.

How many hours per week is this fractional role?

The role requires 5–15 hours per week across three brands.

What is the compensation or salary for this role?

This information is not specified in the job description.

What makes a strong application for this role?

Provide past work samples that show results, demonstrate end-to-end campaign experience with proven success rates, and be prepared for 2 official video reference checks during the offer stage to validate your qualifications.

Substack

Digital publishing platform for subscription-based content

About Substack

Substack is a digital publishing platform that connects writers and readers. It allows creators, such as authors, journalists, and chefs, to share their work through newsletters, blogs, podcasts, and videos. Creators can set their own subscription fees, ranging from $5 to $27 per month, enabling them to earn money directly from their content without relying on traditional publishing or advertising. Substack handles administrative tasks, billing, and technical support, allowing creators to focus on their writing. The platform also helps creators grow their audience, as a significant portion of new subscriptions comes from within the Substack network. Substack earns revenue by taking a percentage of the subscription fees, aligning its success with that of its creators. The goal of Substack is to empower creators to monetize their work while providing the necessary tools for managing and expanding their subscriber base.

San Francisco, CaliforniaHeadquarters

2017Year Founded

$97.5MTotal Funding

ANGELCompany Stage

Consumer Software, EntertainmentIndustries

1,001-5,000Employees

Risks

Enterprise offering may lead to competition with established solutions, straining resources.

Elon Musk's acquisition interest could cause market speculation and investor instability.

Integration with Polymarket may expose Substack to reputational risks and regulatory scrutiny.

Differentiation

Substack empowers creators with a subscription-based model, bypassing traditional revenue streams.

The platform offers built-in marketing, aiding creators in growing their subscriber base.

Substack's tools support diverse content, including newsletters, blogs, podcasts, and videos.

Upsides

Spotify integration broadens podcasters' reach, potentially boosting subscribers and revenue.

Mobile editor launch enhances accessibility, increasing content output and engagement.

Enterprise offering partnership with The Free Press opens new revenue streams for Substack.

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