Field Marketing Manager, Hong Kong at Airwallex

Hong Kong, Hong Kong

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Financial ServicesIndustries

Requirements

Fluency in Cantonese and English
Experienced in managing both small and large events

Responsibilities

Lead B2B Event Strategy: Develop and execute a strategic, integrated B2B event marketing plan (online and offline) to enhance brand and drive business growth
Manage High-Impact Events: Oversee the end-to-end planning and execution of B2B events, ensuring quality, measurable outcomes, and strong ROI
Drive Strategic Partnerships: Work alongside Community Marketing Lead to cultivate and leverage key B2B ecosystem and association partnerships for enhanced lead generation and executive relationship building through events
Identify Market Opportunities: Analyze market trends to identify event opportunities and optimize outreach strategies
Measure & Optimize Performance: Track, analyze, and report on event effectiveness, using data to inform and optimize future strategies
Ensure Cross-Functional Alignment: Collaborate with internal teams (Sales, Legal, Finance, etc.) for seamless event delivery and partner experience

Skills

Key technologies and capabilities for this role

Field MarketingMarketing StrategyDemand GenerationEvent ManagementB2B Marketing

Questions & Answers

Common questions about this position

Is this role remote or onsite?

This is an onsite position in Hong Kong.

What is the salary range for this Field Marketing Manager role?

This information is not specified in the job description.

What are the key responsibilities for this position?

The role involves managing Airwallex events to drive brand awareness and customer acquisition, developing lead generation and partnership strategies, and being obsessive about measurement, experimentation, and creative excellence.

What does Airwallex value in team members?

Airwallex values successful builders with founder-like energy, strong expertise, sharp thinking, humility, collaboration, fast execution with good judgment, curiosity, and using AI to work smarter.

What makes a strong candidate for this Field Marketing Manager role?

Strong candidates have founder-like energy, real impact focus, marketing expertise especially in B2B events and lead generation, collaborative mindset, and obsession with measurement and experimentation.

Airwallex

Cross-border payment solutions for businesses

About Airwallex

Airwallex provides cross-border payment solutions for businesses of all sizes, including small to medium-sized enterprises and large corporations. The company offers a range of financial services such as multi-currency accounts, international money transfers, foreign exchange services, and payment gateway solutions. These services are designed to facilitate efficient and cost-effective international transactions. Airwallex uses advanced technology to ensure that these transactions are fast and secure. Unlike many competitors, Airwallex focuses on building financial infrastructure that supports the digital economy, allowing businesses to operate seamlessly across borders. The company's goal is to simplify global payments and make them accessible to businesses worldwide.

Eastern District, Hong KongHeadquarters

2015Year Founded

$877.4MTotal Funding

SERIES_ECompany Stage

FintechIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Employee Equity Programs

Risks

Increased competition from fintech startups could erode Airwallex's market share.

Regulatory scrutiny in Asia-Pacific, especially China, may impact Airwallex's operations.

Volatility in foreign exchange rates poses a risk to Airwallex's revenue streams.

Differentiation

Airwallex offers a comprehensive suite of cross-border payment solutions for businesses.

The company integrates financial services into platforms, enhancing customer experience and efficiency.

Airwallex's global presence with ten international offices supports its expansive service offerings.

Upsides

Airwallex reported an 83% revenue increase in APAC, showcasing strong regional growth.

The partnership with Carwow enhances Airwallex's visibility and operational efficiency in the UK.

Airwallex's expansion in EMEA with new offices boosts its international market presence.

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