Field Marketing Manager, EMEA & APAC

United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

B2B SaaSIndustries

Requirements

The ideal candidate will have 5+ years of experience in field marketing, product marketing, or regional marketing within a B2B SaaS company. Demonstrated expertise in planning and executing go-to-market campaigns and events for complex, multi-product SaaS offerings, ideally in both EMEA and APAC markets, is required. A strong understanding of B2B SaaS selling motions, lead generation, sales enablement, and customer lifecycle marketing is necessary. Candidates must be analytical and data-driven, experienced with tools like Salesforce or HubSpot, and possess outstanding project management and organizational skills. Excellent communication and presentation skills are essential, along with a collaborative and proactive approach to influence cross-functional teams. Willingness to travel approximately 25% is required, and fluency in English is mandatory, with proficiency in additional EMEA or APAC languages being a strong plus.

Responsibilities

This role is responsible for driving Mural's presence across EMEA and APAC by integrating product marketing, end-to-end marketing management, and event execution to build regional pipelines and align local market needs with go-to-market strategies. Key duties include developing and localizing go-to-market strategies, gathering and analyzing market data to inform positioning, and creating tailored sales enablement materials. The Field Marketing Manager will act as a subject matter expert to influence integrated marketing campaigns, cultivate relationships with strategic partners and influencers, and support virtual and in-person events, including managing event messaging, logistics, coordination, and post-event follow-up.

Skills

Field Marketing

Product Marketing

Regional Marketing

Go-to-Market Strategy

Sales Enablement

Lead Generation

Customer Lifecycle Marketing

B2B SaaS

Salesforce

HubSpot

Project Management

Communication

Presentation Skills

Event Management

Market Analysis

Data Analysis

Mural

Digital workspace for team collaboration

About Mural

MURAL provides a digital workspace platform that enhances collaboration and creativity among teams. It allows users to brainstorm, plan, and design together in real-time, regardless of their location. The platform features digital whiteboards, sticky notes, templates, and integrates with other productivity tools, helping teams visualize ideas and streamline workflows. MURAL serves a wide range of clients, including businesses, educational institutions, and non-profits, and operates on a subscription-based model, offering different pricing tiers based on user count and features. This model supports a steady revenue stream and enables ongoing improvements to the service. MURAL distinguishes itself by focusing on uptime and reliability, ensuring that clients can depend on the platform for consistent service.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$210.9MTotal Funding

SERIES_CCompany Stage

Enterprise Software, EducationIndustries

501-1,000Employees

Benefits

Competitive salary

Fully remote team

401(k)

Flexible time off

Company equity

Parental leave

Health insurance

End of Year closure

Fertility benefits

Flexible monthly stipend

Free premium Mural account

Risks

Competition from AI-powered tools by Microsoft and Google threatens market share.

Subscription model may suffer during economic downturns as businesses cut costs.

New brand and UI changes may not appeal to all existing users, risking churn.

Differentiation

Mural offers AI-powered features enhancing productivity and creative collaboration.

Partnership with Theta Lake provides unique compliance solutions for digital whiteboarding.

Mural's new brand identity and UI focus on intuitive and engaging user experiences.

Upsides

AI integration positions Mural as a leader in digital collaboration innovation.

Compliance solutions with Theta Lake cater to financial services' secure collaboration needs.

Winning Microsoft Partner of the Year boosts Mural's credibility and market reach.

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