Field Marketing Manager at Anrok

San Francisco, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Fintech, Tax Compliance, TechnologyIndustries

Requirements

Experience in field marketing, event marketing, or demand generation with focus on conferences and in-person events in B2B SaaS
Proven track record planning and executing events that generate qualified pipeline, with measurable impact on Sales Qualified Opportunities and revenue
Strong project management skills with ability to manage multiple events simultaneously, juggle vendors, timelines, and cross-functional stakeholders
Experience with event marketing tools and CRM systems (Salesforce, HubSpot) to track event performance and attribution from registration through closed deals
Budget management experience including forecasting event costs, tracking spend, and calculating ROI to justify field marketing investments

Responsibilities

Develop and execute quarterly field marketing calendar, identifying key conferences, trade shows, and industry events that align with target accounts and revenue goals
Plan and execute executive dinners, hospitality events, and regional roadshows to engage prospects and customers in target markets
Own end-to-end event logistics including vendor management, booth design, collateral, registration, and on-site execution to deliver seamless experiences
Manage swag inventory, budget, and ordering to ensure sales and marketing teams have materials for events and prospect engagement
Train Account Executives on event attendance best practices, pre-event prospecting, booth engagement strategies, and post-event follow-up to maximize event ROI
Own Sales Qualified Opportunity generation metric from field marketing activities, tracking leads from events through to qualified pipeline and closed revenue
Build reporting dashboards to measure event performance including attendance, leads generated, Sales Qualified Opportunities created, pipeline influenced, and ROI by event type

Skills

Field Marketing

Event Planning

Conference Management

Trade Shows

Vendor Management

Budget Management

Sales Enablement

Prospecting

ROI Analysis

Executive Dinners

Roadshows

Booth Design

Swag Management

Anrok

Automates sales tax compliance for SaaS

About Anrok

Anrok automates sales tax compliance specifically for Software as a Service (SaaS) companies. Its platform connects with billing systems like Recurly to provide real-time sales tax calculations, ensuring that invoices are accurate and adhere to local tax laws. This automation helps businesses save time, minimize the risk of non-compliance, and allows them to concentrate on growth instead of administrative tasks. Anrok operates on a subscription model, which generates recurring revenue while delivering continuous value to its clients. The company has seen significant growth and investment, including a $30 million Series B funding round, indicating a strong demand for its services.

San Francisco, CaliforniaHeadquarters

2020Year Founded

$52.8MTotal Funding

SERIES_BCompany Stage

Fintech, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Flexible Sick Leave

Professional Development Budget

Home Office Stipend

Meal Benefits

Hybrid Work Options

Company Equity

Risks

Increased competition from established firms like Avalara and Vertex.

Potential regulatory changes in key markets like the EU and US.

Dependency on third-party integrations like Recurly and Chargebee.

Differentiation

Anrok specializes in automating sales tax compliance for SaaS companies.

The platform integrates seamlessly with billing systems like Recurly and Chargebee.

Anrok offers a unified platform for monitoring, calculating, and remitting sales taxes.

Upsides

Anrok raised $30 million in Series B funding led by Khosla Ventures.

Growing demand for automated tax solutions as SaaS companies expand globally.

Subscription-based model provides stable and predictable revenue streams.

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