Field Marketing Manager

San Antonio, Texas, United States

Apply with AI Apply

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, InsuranceIndustries

Requirements

Candidates must possess a bachelor’s degree in marketing, business, communication, or a related field, or equivalent experience. Extensive marketing experience, preferably in healthcare or insurance with Medicare Advantage products, is required. Strong leadership, team management, community outreach experience, and excellent communication and interpersonal skills are essential. The ability to create strategy and analyze trends is necessary, along with a willingness to travel within the region for field visits. A Master’s Degree and knowledge of the Medicare Advantage market, products, regulations, and compliance standards are preferred.

Responsibilities

The Field Marketing Manager will lead and manage a team of Field Marketing Executives, providing coaching, development, and performance evaluations. They will set expectations and ensure accountability for community engagement, event execution, and support for sales initiatives. This role involves monitoring team metrics and KPIs, collaborating with sales teams to align outreach strategies with sales objectives, and overseeing resource allocation for community outreach activities. The manager will also prepare and present reports on outreach activities, performance, and outcomes.

Skills

Field Marketing

Community Engagement

Team Leadership

Strategic Planning

Performance Monitoring

Sales Support

Medicare Advantage

Market Analysis

Communication

Interpersonal Skills

Resource Management

Reporting

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

Land your dream remote job 3x faster with AI

Try Jobo Free