Events Marketing Manager at Dow Jones

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Events, JournalismIndustries

Requirements

Willingness to work in NYC (midtown) office 3 days every week
At least 7 years of progressively responsible marketing experience, ideally in B2B publishing, events, media or agency equivalent
Experience using CRM and marketing automation platforms, ideally Salesforce and Eloqua
Proven delivery of business outcomes and growth through direct marketing
Analytical skills and a data driven mindset, coupled with a passion for creativity

Responsibilities

Work closely with the Audience Data team to develop targeted audiences, identify gaps and define strategies to build out data sets and engage them
Develop and execute multi-channel campaign plans to drive awareness and conversion of event propositions including email, digital media, owned media, paid media, social, print, sales, partnerships
Proactively analyze in-cycle campaigns, drawing on successes and failures to identify tactics that deliver on acquisition goals
Work closely with sponsorship sales teams to identify targeted audiences and define strategies to acquire, engage, and retain attendees
Collaborate with paid media, brand, product, news, sales and operations teams to derive creative ways to drive event acquisition
Manage marketing budgets for all assigned conferences, monitoring effectiveness and making timely adjustments to maximize ROI
Provide on-platform event support for key events, ensuring platform and registration integrations align
Own the analytics and story behind the data for sponsor clients
Function as a data driven, analytical marketer who owns the narrative from marketing data to influence other departments
Take full ownership of event websites and registration process to ensure ease of registration, excellent customer experience, and strong value propositions
Develop a value proposition to drive engagement through the website
Deliver the marketing plan to direct manager and wider team for each event
Develop and maintain clear dashboards/reports summarizing performance across 5 KPIs: share top-line numbers weekly, measure campaign costs/efficiencies/ROI, analyze for improved performance, produce monthly reports with optimizations, produce post-event reporting
Continuously analyze B2B event performance, collaborating with team members to identify opportunities and implement optimization strategies
Manage, mentor and develop associate-level team members, ensuring performance standards and growth into senior roles

Skills

Email Marketing

Digital Media

Paid Media

Social Media

Campaign Management

Audience Targeting

Data Analysis

Budget Management

Partnerships

Sponsorship Sales

Dow Jones

Provides business news and financial data

About Dow Jones

Dow Jones provides business news, financial information, and data intelligence to financial firms, professionals, and investors globally. Its main products include the Wall Street Journal, Dow Jones Newswires, and Factiva, which offer timely news, exclusive insights, and comprehensive data sets. Additionally, Dow Jones offers risk and compliance solutions to help businesses navigate issues like anti-money laundering and economic sanctions. Unlike many competitors, Dow Jones focuses on a subscription-based model, data licensing, and advertising revenue, utilizing its extensive media and data resources to equip clients with the necessary information for informed decision-making.

New York City, New YorkHeadquarters

1881Year Founded

ACQUISITIONCompany Stage

Fintech, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Comprehensive Healthcare Plans

Comprehensive Medical, Dental and Vision Insurance Plans

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Time Off

Paid Vacation

Paid Maternity and Paternity Leave

Family Care Benefits

Family Care Benefits & Caregiving Support

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Education Benefits

Retirement Plans

Comprehensive Insurance Plans

Lifestyle programs & Wellness Resources

Risks

Competition from digital-native platforms like Bloomberg and Reuters is increasing.

AI-generated content threatens traditional journalism models.

Subscription fatigue may impact Dow Jones' revenue model.

Differentiation

Dow Jones offers a unique blend of news, data, and risk compliance solutions.

The Wall Street Journal is America's largest newspaper by total average circulation.

Dow Jones provides content in 28 languages, enhancing global reach.

Upsides

Increased demand for real-time financial news boosts subscription-based services.

AI-driven journalism tools enhance content creation and personalization.

Growing importance of ESG data creates opportunities for expanded offerings.

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