Sr. Events Marketing Manager
Mezmo- Full Time
- Senior (5 to 8 years)
Candidates should possess at least 4 years of experience in events marketing within a technology company, demonstrating experience working with teams in multiple locations and cultures. They should also have experience utilizing marketing technology such as Hubspot, Salesforce, and Content Management Systems, along with an eye for design and brand guardianship.
The Events Marketing Manager will be responsible for owning the global events planning and delivery process, including organizing CARTO-hosted events like the Spatial Data Science Conference, and regional roadshows. This role involves identifying priority events, collaborating with sales teams to maximize lead generation using tools like Hubspot, Apollo, and Salesforce, and working with Demand Generation to effectively market the company's event presence through various channels. Additionally, the manager will be responsible for ensuring prudent lead collection and follow-up, and championing brand awareness and strategic event participation.
Cloud platform for location intelligence analysis
CARTO provides a cloud-based platform focused on location intelligence and geospatial analysis, catering to various industries such as commercial real estate, telecommunications, and agriculture. The platform enables businesses to extract valuable insights from their cloud data warehouses, helping them understand the reasons behind spatial occurrences. Unlike traditional GIS tools, CARTO's user-friendly interface allows non-specialists to create, update, and publish maps quickly, enhancing efficiency and service delivery. The platform has been instrumental in optimizing operations for clients like T-Mobile and Bumble, and has contributed to revenue growth for companies like Groupe Renault. CARTO generates revenue by charging businesses for platform access and has established a presence in 150 countries, indicating significant growth potential.