Events & Community Marketing Manager at Verifiable

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Technology, SaaSIndustries

Requirements

5+ years of experience in Marketing, with 2+ years in Events
Experience coordinating logistics and promotion for a wide range of event types, including large conference sponsorships, sponsored dinners and happy hours, roundtables, and webinars
Experience working with marketing tools (our stack includes HubSpot, Salesforce, Asana, 6sense, Figma) to create pre and post-event outreach and report on events, as well as manage marketing automation workflows for event registrations and management
Proven creative approach to event engagement, booth design, venue selection, activities, and swag
Excellent communication skills, spoken and written, to communicate to the wider team about events and speak to prospects at events
Strategic thinking surrounding events and how they fit into our wider demand generation and brand strategies
Skill in creating and strictly adhering to event budgets, tracking expenses, and negotiating costs with vendors and suppliers to maximize resources
Bonus: familiarity with healthcare, health tech and B2B marketing
The ability to stay calm, focused, and decisive when inevitable problems or emergencies arise during planning and execution
A genuine ability to understand and prioritize the needs, feelings, and expectations of the community, attendees, and internal teams

Responsibilities

Streamline event operations and workflows, finding ways to improve speed of execution
Generate new leads and pipeline, as well as engage with existing opportunities and customers
Get maximum ROI from events by finding ways to engage the audience pre, post and during
Use events and community content to position key executives and the company as industry experts
Facilitate networking and community among our target accounts and roles
Provide educational opportunities to our community and wider industry with the goal of building brand and solution awareness
Strengthen partner relationships by co-hosting events or community activities with their collaboration
Project Management: Updating detailed event checklists, managing timelines in project software (e.g., Asana), and leading cross-functional status meetings (with Sales, Product, and Design teams)
Vendor & Venue Management: Negotiating and finalizing contracts with venues, caterers, A/V suppliers, and speakers. Coordinating their schedules and deliverables
Marketing Execution: Launching targeted promotion campaigns (email blasts, paid ads, social media countdowns) to drive registrations and ticket sales. As well as building marketing automation workflows to track and manage registrations and connect back to campaigns
Staff Coordination: Briefing event staff (internal or external) on their roles, managing their breaks, and being the main point of contact for issues
Lead Handoff: Scrubbing and organizing all collected leads (from registration, booth scans, etc.) and delivering them to the Sales team for follow-up
Reporting: Compiling a comprehensive post-event report, analyzing KPIs (attendance, engagement scores, ROI), and presenting a summary of successes and lessons learned to leadership
Logistics & Documentation: Creating documents like the event run-of-show, staff briefing materials, seating charts, and printing event collateral (name badges, signage)

Skills

Event Management

Project Management

Asana

Vendor Management

Marketing Automation

Email Marketing

Paid Ads

Social Media Marketing

Lead Generation

ROI Optimization

Cross-Functional Collaboration

Verifiable

Automates healthcare credentialing and data intake

About Verifiable

Verifiable provides software solutions that streamline the data intake and credentialing processes for healthcare providers and payers. Their products automate various tasks, allowing clients to complete enrollment and credentialing 78% faster than traditional methods. The software enables clients to monitor their provider networks, track compliance issues, and automate roster ingestion. A standout feature allows users to look up providers by name or NPI number, offering detailed insights into credentials and sanctions. Additionally, Verifiable simplifies the onboarding process for providers with automated pre-screening, pre-populated forms, and primary source verifications, reducing hassle and speeding up credentialing. Unlike competitors, Verifiable focuses on integrating its automation capabilities into existing systems, enhancing provider management workflows. The company's goal is to improve efficiency and transparency in healthcare credentialing.

Austin, TexasHeadquarters

2019Year Founded

$45.9MTotal Funding

SERIES_BCompany Stage

Enterprise Software, HealthcareIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

Remote Work Options

Company Equity

Risks

Increased competition in healthcare credentialing could erode Verifiable's market share.

Rapid technological advancements may strain Verifiable's resources to keep software competitive.

Potential data privacy concerns could arise with expanded data integration capabilities.

Differentiation

Verifiable offers real-time credentialing solutions, reducing verification time from weeks to days.

The company provides seamless API integration, enhancing operational efficiencies for healthcare providers.

Partnerships with major platforms like Salesforce expand Verifiable's market reach and capabilities.

Upsides

Growing demand for real-time credentialing due to telehealth services boosts Verifiable's market potential.

The shift towards digital transformation in healthcare aligns with Verifiable's automated solutions.

Verifiable's recent $27M Series B funding supports further growth and product innovation.

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