Event Marketing Manager at Yubico

Santa Clara, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, TechnologyIndustries

Requirements

Must be located in the San Francisco Bay area
5+ years of B2B marketing experience, with 3+ years managing trade shows and industry events
Experience in cybersecurity sectors preferred
Strong project management and organizational skills
Excellent written and verbal communication skills

Responsibilities

Own the end-to-end execution of Yubico events program, including trade shows and activations for small to medium size events
Lead pre- and post-event promotional efforts including email, paid media, signage, and on-site collateral
Manage all event logistics: booth design and production, vendor negotiations, shipping, on-site staffing, setup, and budget
Drive attendee engagement through creative experiences, demos, giveaways, and value-added interactions
Track performance metrics including lead capture, engagement, influenced pipeline, and ROI
Maintain a detailed calendar of upcoming events, deadlines, and budget allocations
Identify new event opportunities based on market trends and strategic growth areas
Manage event agencies, vendors, freelancers, or contractors when needed, including gifting and merchandising vendors
Manage event lead flow including post-event attendee list clean up, formatting pre-event attendee lists, managing list uploads with marketing ops
Support team on initiating research and evaluation of event sponsorships
Manage events marketing inventory including restocking event materials
Ensure brand consistency and quality across all touchpoints
Travel to events as needed, up to 3-5 times per year

Skills

Event Planning

Trade Show Management

Marketing Strategy

Lead Generation

Prospect Engagement

Customer Engagement

Event Execution

Yubico

Provides two-factor authentication security keys

About Yubico

Yubico specializes in cybersecurity by offering two-factor authentication solutions, primarily through their product, the YubiKey. The YubiKey is a physical security key that enhances protection against unauthorized access by requiring users to insert or tap the key for authentication, which adds an extra layer of security beyond just passwords. Yubico serves a wide range of clients, including large enterprises, small businesses, and individual consumers, particularly in industries like finance, healthcare, and technology where data protection is crucial. Unlike many competitors, Yubico provides various models of the YubiKey tailored to different security needs and also offers software tools for developers to integrate YubiKey functionality into their applications. The company's goal is to ensure robust security for their customers by continuously expanding their product line and providing support services.

Palo Alto, CaliforniaHeadquarters

2007Year Founded

$88.8MTotal Funding

IPOCompany Stage

CybersecurityIndustries

501-1,000Employees

Benefits

Retirement plan

Wellness benefit

Equity in the company

Learning & development

Global events

Parental leave

Risks

Emerging side-channel attacks like EUCLEAK threaten YubiKey's microcontroller security.

Adversarial AI could undermine Yubico's multi-factor authentication effectiveness.

Reliance on traditional MFA methods may affect Yubico's market if not innovated.

Differentiation

Yubico's YubiKey offers robust two-factor authentication with a physical security key.

YubiKey is compatible with major platforms like Google, Microsoft, and Facebook.

Yubico provides a range of hardware and software solutions for diverse industries.

Upsides

Growing demand for passwordless authentication boosts Yubico's market potential.

YubiKey Bio Series addresses enterprise needs for phishing-resistant biometric security.

Integration with Microsoft Entra ID enhances seamless onboarding for enterprise users.

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