European Brand Manager - Downstream Marketing at Stryker

Pusignan, Auvergne-Rhone-Alpes, France

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Medical Devices, Healthcare, SpineIndustries

Requirements

Bachelor’s degree required
5+ years of work experience required
3 years experience in Product Management or Marketing
Spine Experience ideally or else Orthopaedics / Neurosurgery experience
Fluent in local language and English
Excellent presentation and interpersonal communications skills
Strong analytical and problem-solving skills
Ability to manage multiple projects while delivering on established timelines
Ability to be persuasive in the absence of organizational authority
Must be able to understand and work within complex interdivisional procedures and policies
Strong ability to adapt and navigate change with ease
Preferred Qualifications
MBA preferred
8+ years medical device or marketing experience preferred

Responsibilities

Serve as the pan-European brand expert, setting strategic direction and driving growth for our SPINE portfolio
Define annual and long-term brand strategies aligned with global objectives to achieve growth, profit, and market share targets
Develop and distribute scalable marketing assets, campaigns, and best practices for local adaptation
Identify internal and external education, engagement, and brand experience opportunities to enhance brand perception
Build and maintain strong relationships with local marketers, sales teams, internal stakeholders, and key customers (KOLs)
Collaborate with marketing teams to create the Annual Marketing Plan and a 3–5 year portfolio roadmap
Support country leadership in demand forecasting and work with supply chain partners
Manage the regional product life cycle, including launches (phase-in) and phase-outs (PLCM)
Analyze business performance and brand perception, implementing corrective actions to achieve strategic goals
Create Pan European, scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs
Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights

Skills

Key technologies and capabilities for this role

Brand StrategyMarketing CampaignsDemand ForecastingProduct Lifecycle ManagementMarket AnalysisStakeholder ManagementKOL RelationshipsCustomer EngagementEvent ManagementPricing StrategyCompetitive AnalysisMarketing Planning

Questions & Answers

Common questions about this position

What is the work flexibility for this role?

The position offers remote, hybrid, or onsite work flexibility.

What are the minimum qualifications required?

A Bachelor’s degree, 5+ years of work experience, 3 years in Product Management or Marketing, and Spine experience (ideally) or Orthopaedics/Neurosurgery experience are required, along with fluency in local language and English.

What salary or compensation does this position offer?

This information is not specified in the job description.

What kind of travel is involved in this role?

The role requires 30% travel.

What skills make a strong candidate for this position?

Strong candidates have excellent presentation and interpersonal communications skills, strong analytical and problem-solving skills, ability to manage multiple projects on timelines, persuasive ability without authority, and adaptability to change.

Stryker

Develops and manufactures medical devices and equipment

About Stryker

Stryker develops and manufactures medical devices and equipment aimed at improving patient care and surgical efficiency. Their products include surgical tools, neurotechnology devices, and orthopedic implants, which are sold directly to hospitals and clinics. Stryker stands out from competitors by focusing on high-quality products and a commitment to advancing healthcare solutions. The company's goal is to enhance the overall healthcare experience for both patients and medical professionals.

Kalamazoo, MichiganHeadquarters

1941Year Founded

$423.3MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Medical & prescription plans

Supplemental health benefits

Flexible Spending accounts

Employee Assistance Program

Short-term & long-term disability

Tuition reimbursement

401(k) plan

Employee Stock Purchase Plan

Risks

Integration challenges from acquisitions may strain Stryker's resources.

Rapid tech advancements risk obsolescence of Stryker's current products.

Regulatory scrutiny on acquisitions could delay Stryker's market entry.

Differentiation

Stryker's acquisitions enhance its minimally invasive surgical solutions portfolio.

Entry into the peripheral vascular segment diversifies Stryker's market presence.

Stryker's focus on AI integration boosts diagnostic accuracy and operational efficiency.

Upsides

Growing demand for minimally invasive solutions aligns with Stryker's strategic acquisitions.

The orthopedic implants market growth benefits Stryker's expanding product line.

Stryker's acquisition of Inari Medical positions it in a high-growth vascular market.

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