Director, Enterprise Marketing
ClioSalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, SaaS, Enterprise SoftwareIndustries
Requirements
- 10+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS
- Bachelor's Degree in Marketing, Business Administration, or a related field
- Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company
- Experience and passion to think creatively and generate ideas on how to build robust and unique 1:1 as well as 1:many campaigns
- Experience building and delivering enterprise field marketing campaigns, events, executive and key account programs and joint partner activity
- Hands-on execution ability with effective project and time management
- Project management, prioritization, organizational skills, accuracy in performance, ability to anticipate the needs of sales and details driven
- Fluency in English language, both spoken and written
Responsibilities
- Identify SEA enterprise market requirements/opportunities, develop Go-to-Market Strategies and ensure strong alignment with Sales and other cross-functional teams
- Develop & implement end-to-end enterprise marketing programs including ABE, executive engagement, demand generation, joint partner programs and industry specific initiatives
- Identify the most effective enterprise marketing materials, channels, and messaging for key accounts
- Engage & maintain direct alignment with Sales and cross-functional teams in terms of all pre/post event communications, and enterprise marketing-driven campaigns/promotion strategies
- Drive executions within budget, logistics, timelines & vendor management
- Evaluate all campaigns’ impact & ROI to determine the success and forecast for potential future investment
Skills
B2B Marketing
SaaS
Go-to-Market Strategy
Demand Generation
Account-Based Marketing
Executive Engagement
Vendor Management
ROI Analysis
Pipeline Generation
Event Management
Snowflake
Data management and analytics platform
About Snowflake
Snowflake provides a platform called the AI Data Cloud that helps organizations manage and analyze their data. This platform allows users to store and process large amounts of data efficiently, offering services like data warehousing, data lakes, data engineering, data science, and data sharing. Snowflake's system works by uniting data from different sources, enabling secure sharing and performing various types of analytics. What sets Snowflake apart from its competitors is its ability to operate seamlessly across multiple public clouds, allowing users to access their data from anywhere. The company's goal is to help businesses leverage their data for better decision-making by providing a flexible subscription-based service that scales according to their needs.
Bellevue, WashingtonHeadquarters
2012Year Founded
$1,341.3MTotal Funding
IPOCompany Stage
Data & Analytics, Enterprise Software, AI & Machine LearningIndustries
5,001-10,000Employees
Benefits
We've got your back - We offer comprehensive health insurance plans, health savings accounts, robust retirement plans, and generous life and disability insurance.
A Balanced Lifestyle - All Snowflakes have access to our weekly online lunch and learns, virtual workout classes, and ergonomic work-from-home equipment. We offer on-demand mental health and wellness programs to support our employees and their families.
Your People Matter - Help offset the cost of growing your family with our fertility benefits and family planning resources. Count on our generous time-off and various leave plans for you to rest, refuel, and sustain a great work-life balance.
Global Snowflake Team - No matter where you are in the world, we will get you connected and supported with a work-from-home setup.
Treat Yourself - Personalize your Snowflake benefits by tapping into our employee discounts and pre-tax selections.
Invest In Your Future - Eligible employees enjoy new hire equity, Employee Stock Purchase Plan (ESPP), and a quarterly bonus or commission program.
Risks
Integration challenges from Datavolo acquisition may disrupt operations and customer service.
Increased competition from Mistral AI could challenge Snowflake's market position.
Convertible senior notes pricing may increase financial pressure if market conditions worsen.
Differentiation
Snowflake offers a unified platform for diverse data workloads, unlike traditional solutions.
The AI Data Cloud enables near-unlimited scale and performance for data mobilization.
Snowflake's seamless multi-cloud experience ensures efficient data operations across locations.
Upsides
Acquisition of Datavolo enhances Snowflake's open data integration capabilities.
Investment in Metaplane boosts AI-driven data quality solutions for Snowflake users.
Snowflake Ventures' investment in Hex expands accessibility of data tools to non-technical users.
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