eCommerce Content Specialist (REMOTE) at Dick's Sporting Goods

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Bachelor's Degree in Marketing, Communications, business related field
1-3 years of eCommerce experience, professional storytelling experience preferred
Technical proficiency with eCommerce platforms
Technical proficiency with analytical tools such as Alteryx, Quantum Metric
Technical proficiency with CMS, PIM systems such as Syndigo PIM
Technical proficiency with Copilot and AI generated tools
Microsoft Outlook, Word, Excel, PPT
Adobe Photoshop and Firefly
Basic understanding of HTML principles
Strong professional storytelling ability
Collaboration Skills with internal and external partners
Understanding of eCommerce platforms and digital asset flow
Strong organizational and project management skills
Attention to detail in product data and imagery
Ability to manage multiple content streams and deadlines
Data analysis and performance tracking

Responsibilities

Product Content Creation & Optimization: Create, update, and optimize product pages across the eCommerce platform
Source and manage product assets (images, videos, enhanced content, descriptive attributes) to ensure compliance and quality
Collaborate with merchandising and vendor partners to gather accurate product data and enhanced product level assets
Apply customer facing, SEO-optimized product titles, bullet points, romance copy and descriptions tailored to customer needs
Ensure complete information in HTML format
Monitor competitor product pages and industry trends to identify content gaps and opportunities
Ensure product information is accurate, engaging and well-presented by participating in QA activities
Ensure consistency with brand voice and internal guidelines
Use analytics tools (Adobe, Quantum Metric, Intera) to track performance and inform content strategy
Identify and implement enhancements to improve conversion rates and reduce returns
Address customer feedback and content-related service issues to improve PDP quality
Recommend and implement content tests (A/B) to optimize performance
Maintain product data integrity in PIM and CMS systems
Troubleshoot content display issues and resolve compliance concerns
Stay current and adopt process and technology changes including technology driven enhancements, new tools (AI, Alteryx) and content standards
Contribute to process improvements and documentation for scalable content operations

Skills

Dick's Sporting Goods

Retailer of sporting goods and apparel

About Dick's Sporting Goods

DICK'S Sporting Goods is a retailer specializing in sporting goods, offering a variety of products such as sports equipment, apparel, and footwear. The company operates both physical stores and an online platform, allowing customers to shop in a way that suits them best. Customers can take advantage of financing options, such as 0% APR for larger purchases, making it easier to buy what they need. DICK'S Sporting Goods also has a loyalty program called ScoreCard, which rewards customers for their purchases, encouraging them to return. What sets DICK'S apart from competitors is its commitment to customer satisfaction, highlighted by its Best Price Guarantee, and its focus on social responsibility, believing in the positive impact of sports on lives. The goal of DICK'S Sporting Goods is to provide quality sporting goods while giving back to the community and promoting ethical business practices.

Coraopolis, PennsylvaniaHeadquarters

1948Year Founded

IPOCompany Stage

Consumer GoodsIndustries

10,001+Employees

Benefits

Flexible Work Hours

Remote Work Options

Risks

Increased competition from digital-first retailers could erode market share.

Closure of 35 stores in California may impact regional sales and brand presence.

Geopolitical tensions and elevated interest rates pose risks to supply chain stability.

Differentiation

DICK'S Sporting Goods offers exclusive brands and experiential retail strategies.

The company has a strong omnichannel presence, integrating online and physical stores.

DICK'S loyalty program, ScoreCard, enhances customer retention and repeat business.

Upsides

Experiential retail strategies are gaining traction, boosting customer engagement and sales.

The rise of 'athleisure' fashion aligns with DICK'S product offerings.

DICK'S Sporting Goods' strategic investments in House of Sport and Field House concepts fuel growth.

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