DTC Planning Manager at Good American

Los Angeles, California, United States

Good American Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Fashion, Apparel, Retail, eCommerceIndustries

Requirements

  • 7+ years of merchandise planning, demand planning, or inventory management — preferably in fashion apparel for an omni-channel business
  • Strong analytical skills: ability to work with large data sets, build models, do scenario planning, identify trends
  • Advanced Excel (pivot tables, v-lookups, IF formulas) and familiarity with planning tools/ERP/BI systems
  • Strong business acumen: understand retail math, margin, stock turn, markdown logic, inventory cost
  • Comprehensive understanding of apparel life cycles, fashion newness, size curves, fit behavior, and consumer trends
  • Excellent cross-functional collaboration and communication skills

Responsibilities

  • Own pre-season and in-season forecasting for sales, margin, and inventory across eCommerce and retail stores
  • Manage and optimize the DTC Open-to-Buy (OTB), ensuring inventory positions support both revenue goals and channel needs
  • Own the quarterly buy process for DTC, collaborating with Merchandising & Supply Planning
  • Conduct hindsight analysis on product, size, and channel performance to refine future buys
  • Manage assortments for company-wide promotional events, markdown cadence, and pricing; optimizing sell-through and margin for end-of-life inventory
  • Monitor key inventory health metrics: WOS, on order, on-hand, sell-through, overstock and under-stock risk
  • Own replenishment strategy across eCommerce and retail stores to maximize availability while minimizing excess
  • Develop replenishment models for core styles and key items
  • Optimize size curves for buys, replenishment, and allocation to improve full-price sell-through and reduce markdown exposure
  • Coordinate with supply chain to ensure delivery timelines, vendor lead-times, and shipment accuracy
  • Own weekly DTC reporting dashboards and sales recaps, providing clear insights into performance, inventory, and trends to guide merchandising, planning, and leadership decisions
  • Collaborate with Buying, eCommerce, Retail, Sales, and Production teams to align the timing of reorders and store allocations with company priorities, optimizing inventory flow, sell-through, and margin performance across all channels
  • Build custom planning tools and reporting frameworks (e.g., inventory flows, forecasting templates, size curve models, WOS tools, event recaps)
  • Enhance data visibility by partnering with cross-functional partners & IT team to automate manual processes and implement scalable, self-serve reporting
  • Serve as a subject matter expert in planning; influence enhancements or implementations of new planning processes, systems, and reports
  • Identify process improvement opportunities: forecasting accuracy, lead-time reduction, inventory optimization, markdown reduction

Skills

Forecasting
Financial Planning
Open-to-Buy
Inventory Management
Replenishment
Assortment Planning
Hindsight Analysis
Sell-Through Optimization
Markdown Management
WOS
Analytical Modeling
Planning Tools

Good American

Fashion brand offering inclusive women's apparel

About Good American

Good American provides a variety of clothing designed for women of all shapes and sizes, including premium denim, swimwear, and bodysuits. Their products focus on fit and style, catering to modern women who want high-quality apparel that enhances their confidence. The company differentiates itself by emphasizing inclusivity and sustainability, having achieved B Corporation Certification. Good American operates a direct-to-consumer model, allowing for better control over customer experience and offering flexible payment options.

Culver City, CaliforniaHeadquarters
2016Year Founded
$1.3MTotal Funding
DEBT_PPCompany Stage
Consumer GoodsIndustries
201-500Employees

Risks

Increased competition in the premium denim market may impact market share.
Rapid retail expansion could strain resources and affect product quality.
Reliance on celebrity endorsements poses risks if partnerships don't resonate with audiences.

Differentiation

Good American emphasizes inclusivity with a wide range of sizes and styles.
The company holds B Corporation Certification, ensuring high social and environmental standards.
Direct-to-consumer model allows control over brand and customer experience.

Upsides

Recent retail expansion increases brand visibility and customer accessibility.
Partnership with H&M enhances brand reach and inclusivity efforts.
Celebrity endorsements boost brand recognition and appeal to diverse audiences.

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