Downstream Marketing Manager - Remote at Stryker

Irvine, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Medical Devices, HealthcareIndustries

Requirements

Bachelor’s degree required
8+ years of work experience required
Preferred: 5+ years medical device, med tech, or pharma experience
Preferred: MBA
Preferred: Marketing/sales experience
Preferred: Vascular experience
Preferred location: West Coast
Willingness to travel 30%

Responsibilities

Lead competitive and customer insights efforts, interpreting market dynamics and coaching teams to translate findings into strategy
Drive customer-centric development by initiating new products/services, improving feedback methods, and maintaining competitive advantage
Guide teams in developing marketing strategies, plans, and budgets, ensuring alignment with organizational objectives
Mentor teams on value proposition segmentation, targeting, and positioning, using evidence and insights to strengthen brand equity
Oversee brand stewardship, ensuring strategy-through-execution alignment and maximizing portfolio value
Partner with clinical operations to shape evidence generation strategy, supporting claims and customer value demonstration
Direct marketing objectives and resource allocation across demand generation, customer retention, and competitive positioning
Advise on sales distribution, enablement, and training strategies, providing clear and prioritized direction to field teams
Coach teams on forecasting, supply chain (PLCM), pricing strategy, and channel optimization to meet business goals
Establish and monitor effectiveness metrics, KPIs, and customer satisfaction measures to drive continuous improvement
Build cross-divisional and external relationships, mentor and develop talent, and influence organizational strategy
Demonstrate strong financial acumen and decision-making with company-wide impact

Skills

Product Marketing

Medical Device Launch

Competitive Intelligence

Customer Insights

Marketing Strategy

Value Proposition

Brand Positioning

Demand Generation

Sales Enablement

Forecasting

Pricing Strategy

Supply Chain Management

Stryker

Develops and manufactures medical devices and equipment

About Stryker

Stryker develops and manufactures medical devices and equipment aimed at improving patient care and surgical efficiency. Their products include surgical tools, neurotechnology devices, and orthopedic implants, which are sold directly to hospitals and clinics. Stryker stands out from competitors by focusing on high-quality products and a commitment to advancing healthcare solutions. The company's goal is to enhance the overall healthcare experience for both patients and medical professionals.

Kalamazoo, MichiganHeadquarters

1941Year Founded

$423.3MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Medical & prescription plans

Supplemental health benefits

Flexible Spending accounts

Employee Assistance Program

Short-term & long-term disability

Tuition reimbursement

401(k) plan

Employee Stock Purchase Plan

Risks

Integration challenges from acquisitions may strain Stryker's resources.

Rapid tech advancements risk obsolescence of Stryker's current products.

Regulatory scrutiny on acquisitions could delay Stryker's market entry.

Differentiation

Stryker's acquisitions enhance its minimally invasive surgical solutions portfolio.

Entry into the peripheral vascular segment diversifies Stryker's market presence.

Stryker's focus on AI integration boosts diagnostic accuracy and operational efficiency.

Upsides

Growing demand for minimally invasive solutions aligns with Stryker's strategic acquisitions.

The orthopedic implants market growth benefits Stryker's expanding product line.

Stryker's acquisition of Inari Medical positions it in a high-growth vascular market.

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