Director, US Brand & Integrated Marketing at Turo

San Francisco, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, TransportationIndustries

Requirements

At least 10+ years of experience in brand management, marketing, or a similar leadership role
10+ years brand management experience
Strategic and creative thinker with a deep understanding of branding, marketing, and consumer behavior
Skilled collaborator with proven ability to build influence, drive alignment, and bring together different teams around a common goal

Responsibilities

Partner with the Global Brand Strategy team to implement a robust, long-term brand strategy that aligns with the company’s mission, values, and overarching business goals, while strengthening its competitive position in the market
Co-develop a rich set of insights through primary market research to understand the guest community better, acting as an objective truth-seeker to challenge assumptions and provide data-driven recommendations for marketing communications and business growth
Build and lead a high-performing team of marketing managers across PR/comms, integrated campaigns, and brand partnerships—setting a vision that inspires creativity and excellence
Oversee the full lifecycle of integrated marketing campaigns, from ideation, briefing, and audience segmentation to creative development, multi-channel execution, and post-campaign evaluation
Lead the strategy and execution across owned and earned channels; PR/comms, influencers, ambassadors, social and content, and seasonal CRM
Develop media plan recommendations for brand campaigns and oversee the execution of media buying across TV/OTT, OOH, Audio
Understand cultural and travel moments and leverage them to amplify Turo’s narrative as an innovative, culture-shaping brand
Drive initiatives that build and protect long-term brand equity, such as thought leadership campaigns, sustainability efforts, or partnerships that enhance brand perception
Initiate and develop impactful brand activations, cultural marketing campaigns, and brand partnerships that grow brand awareness and build brand salience of Turo in the US
Formulate compelling co-marketing plans with existing strategic partners such as Delta, United Airlines, and Uber
Develop and manage annual brand and campaign budgets, optimizing resource allocation to balance cost efficiency with high-impact outcomes
Establish clear campaign objectives, manage multi-million-dollar budgets, and ensure all deliverables are completed on schedule, within scope, and aligned with strategic goals

Skills

Brand Strategy

Integrated Marketing

Campaign Management

Multi-Channel Marketing

Market Insights

Consumer Behavior

Cross-Functional Collaboration

Data-Driven Marketing

Strategic Planning

Turo

Peer-to-peer car sharing platform for rentals

About Turo

Turo operates in the peer-to-peer car sharing market, allowing private car owners to rent out their vehicles to others. Car owners can list their vehicles on Turo’s platform, where they set their own rental prices and availability. Renters can browse these listings, select a vehicle that meets their needs, and book it for a specific time. Turo facilitates the transaction by providing insurance coverage and customer support, ensuring a smooth experience for both car owners and renters. The company earns revenue by taking a percentage of the rental fee, which aligns its interests with those of its users. Turo stands out from competitors by offering a diverse range of vehicles, including everyday cars, luxury, and specialty options. The goal of Turo is to provide a flexible and cost-effective alternative to traditional car rental services, leveraging the sharing economy to connect car owners with renters.

San Francisco, CaliforniaHeadquarters

2009Year Founded

$451.3MTotal Funding

POST_IPO_EQUITYCompany Stage

Automotive & Transportation, Consumer GoodsIndustries

1,001-5,000Employees

Risks

Negative incidents involving rented vehicles could damage Turo's reputation.

New competitors like ZEV co-op could capture market share with eco-friendly models.

Market volatility could impact Turo's IPO plans and investor confidence.

Differentiation

Turo offers a wide variety of vehicles, from everyday to luxury models.

The platform provides a cost-effective alternative to traditional car rental services.

Turo's commission-based model aligns its interests with users' successful transactions.

Upsides

Turo's partnership with United Airlines enhances customer acquisition and retention.

Expansion in Australia indicates potential for further international market penetration.

Winning the unitQ Quality Excellence Award highlights Turo's commitment to customer experience.

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