Director, Strategy & Analytics at Influential

Singapore, Singapore, Singapore

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Influencer Marketing, Social Media, Marketing, CPG, Automotive, Finance, PharmaceuticalIndustries

Requirements

Bachelor’s degree or equivalent experience
8+ years agency experience in media buying/planning, omni-channel marketing, or previous strategy roles
Deep understanding of end to end influencer campaigns, including creative strategy, creator frameworks, and measurement strategies
Experience working closely with Creative teams to lead data driven campaign concepts
Forward-thinking with a balance of strong analytical skills and creative thinking
Strong proficiency in Microsoft Excel (i.e. spreadsheet formatting, pivot tables, vlookups) and Google Suite
Expertise in media planning tools such as YouGov, GWI, Helixa, and Simmons
Experience constructing Boolean queries and using social listening tools (i.e. Brandwatch, Infegy, etc.) to analyze mentions, sentiment, consumer cohorts, and trends
Experience with survey design

Responsibilities

Partner with Creative, Revenue, and Client Solutions leads to develop insight-driven strategies for a portfolio of accounts focused on driving new business and scaling existing accounts
Provide a sound business justification for investments in influencer marketing based on market trends, audience insights, past campaign data, and experience
Drive the strategic direction for accounts by working directly with client and account team focusing on audience targeting, creative, and media distribution
Answer client objectives by leveraging a deep understanding of the marketing funnel
Ensure account media plan, messaging and measurement approach aligns with the account strategy and client’s business goals
Present/pitch the strategic approach and associated media strategy to the client along with Revenue and Client Solutions with the goal of aligning the client’s KPIs to achieve successful business outcomes
Work with the account team to interpret and present campaign data, providing recommended adjustments and optimizations leading to improved performance and account success
Develop a strategic roadmap for each account with buy-in from the Revenue lead, Client Solutions and execution leads that outlines short and long term strategies with tactical plans for driving business growth
Lead the campaign recap process by translating campaign data into actionable insights and future optimizations across audience targeting, creative, planning, and media
Elevate the team’s skill level and knowledge in strategy by creating frameworks and mental models that can be replicated across portfolio teams

Skills

Key technologies and capabilities for this role

Influencer MarketingCampaign StrategyAnalyticsAudience InsightsMarket Trends AnalysisAccount ManagementBusiness DevelopmentStrategic PlanningMedia DistributionCreative Strategy

Questions & Answers

Common questions about this position

What compensation and benefits does Influential offer?

Influential offers competitive compensation, flexible time off with inclusive holiday benefits, comprehensive medical, dental & vision insurance for employees, and 401(k) matching.

Is this position remote or does it require office work?

This information is not specified in the job description.

What key skills are needed for the Director of Strategy and Analytics role?

The role requires skills in developing insight-driven strategies, providing business justification for influencer marketing investments using market trends and data, strategic planning for audience targeting and media distribution, understanding the marketing funnel, and interpreting campaign data for optimizations.

What is the company culture like at Influential?

Influential has an awesome collaborative work culture with a diverse team, built of people from across the country who have experience in social media, influencer marketing, and technology.

What makes a strong candidate for this Director role?

Strong candidates thrive in shaping influencer marketing strategies, have experience driving account growth across verticals like CPG and automotive, can foster innovation for client business goals, and are skilled in elevating team capabilities.

Influential

AI-driven influencer marketing platform for brands

About Influential

Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media metrics. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Influential primarily serves large enterprises, including Fortune 500 companies, by offering services such as campaign strategy, influencer matching, and performance analytics. The company differentiates itself by focusing on measurable results and providing deeper insights into campaign performance. Its goal is to enhance marketing strategies for brands through effective influencer partnerships.

Las Vegas, NevadaHeadquarters

2013Year Founded

$48.1MTotal Funding

CONVERTIBLECompany Stage

Data & Analytics, AI & Machine LearningIndustries

201-500Employees

Benefits

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Risks

Publicis acquisition may shift company culture, affecting client relationships.

AI-generated content could disrupt traditional influencer marketing models.

Snapchat's Paid Partnership Tag may reduce reliance on Influential's platform.

Differentiation

Influential leverages AI to match brands with over 3.5 million influencers.

The platform focuses on advanced metrics like sales lift and ROAS for campaigns.

Influential partners with IBM Watson, WME, Oracle, and is a Facebook Marketing Partner.

Upsides

Publicis Groupe acquisition enhances data-driven marketing with Epsilon's solutions.

AI tools enable scalable, cost-effective content creation for influencers.

Partnership with UniComm Media Group expands reach to Hispanic audiences.

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