Director, Social Media at Nutrafol

Austin, Texas, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Health and Wellness, Sports Nutrition, Functional BeveragesIndustries

Requirements

Creative strategist always on the forefront of social media trends across platforms, channels, technology, content, culture, talent, and commerce
Experience working with marketing leadership to integrate content, talent, partnerships, and influencers to drive audience growth, engagement, brand awareness, and sales
Ability to operate a multi-speed offense, supporting annual and seasonal plans through social innovation while building and operating an agile team to capitalize on real-time culture
Expertise in serving as a key stakeholder in developing, implementing, and managing social platform strategies for organic and paid content across multiple brands
Skills in social listening to track, analyze, and engage in conversations for community building
Proficiency in managing KPIs for social media efforts across outbound and inbound initiatives
Experience identifying and sharing insights on trends, feedback, and engagement via daily and weekly reports
Capability to manage engagement-focused budgets for Facebook and Instagram paid boosts and ads via Facebook Ads Manager
Ability to build content strategies, shot lists, and coordinate resources, talent, environments, and accessories with Brand, Experience, and Creative teams
Experience developing rotating 30-day content calendars supporting sales and marketing strategies
Skills in providing input on go-to-market strategies for new product launches and brand campaigns to maximize social media reach
Experience partnering with Paid, Creative, Brand, and Influencer teams on campaigns, content creation, and community maximization
Leadership experience in leading a social media team, providing skills, resources, and guidance

Responsibilities

Own global social strategies and communities for Cellucor, C4 Energy, and Xtend brands
Serve as a key stakeholder in the development, implementation, and management of individual social platform strategies involving organic and paid content distribution across all three brands
Create and acquire relevant content in various formats and publish directly to social media platforms
Actively engage in social listening to track, analyze, and engage in conversations to increase community building
Own KPIs of social media efforts across both outbound and inbound initiatives
Identify and share insights on trends, feedback, and engagement through daily and weekly detailed reports
Manage all engagement-focused budgets to support Facebook and Instagram paid boosts and ads via the Facebook Ads Manager
Build content strategies, shot lists, and coordinate resources, talent, environments, and other accessories to create ideal content captures in conjunction with the Brand, Experience, and Creative teams
Develop rotating 30-day calendars for all brands that support sales and marketing strategies across all business categories
Provide input on go-to-market strategies for new product launches and brand campaigns to maximize reach across social media properties
Partner with the Paid team on initiatives that drive results for brand and product marketing campaigns
Collaborate with the Creative and Brand teams in the creation of highly relevant content experiences for targeted audiences
Collaborate with the Influencer team to maximize community and ambassador content
Lead a social team and enable the team to do their best work with the skills, resources, and guidance needed

Skills

Key technologies and capabilities for this role

Social Media StrategyCommunity ManagementInfluencer PartnershipsContent StrategyTrend AnalysisAudience GrowthEngagement OptimizationSocial CommerceBrand AwarenessPartnership Management

Questions & Answers

Common questions about this position

Is this role remote or does it require being in the office?

This role is located in Austin, TX.

What compensation or benefits are offered for this position?

This role is eligible to participate in the Senior Management Bonus Plan. Other compensation details like salary are not specified.

What key skills are required for the Director of Social Media role?

Key skills include developing and managing social platform strategies for organic and paid content, creating and acquiring content, social listening for community building, owning KPIs, analyzing trends and engagement, and managing engagement budgets.

What is the company culture like at Nutrabolt?

Nutrabolt promotes a healthy workplace environment that fosters strong bodies, clear minds, and a culture of respect and belonging for all, as a Certified Great Place to Work and Top Workplaces USA honoree.

What makes a strong candidate for this Director of Social Media position?

A strong candidate is a creative strategist on the forefront of social media trends, culture, talent, and commerce, experienced in building global social strategies, managing teams, and driving growth, engagement, and sales across brands.

Nutrafol

Natural supplements for hair growth and health

About Nutrafol

Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.

New York City, New YorkHeadquarters

2013Year Founded

$34MTotal Funding

SERIES_BCompany Stage

Healthcare, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Performance Bonus

Unlimited Paid Time Off

Wellness Program

Meal Benefits

Phone/Internet Stipend

Professional Development Budget

Pet Insurance

Remote Work Options

Risks

Increased competition from new entrants like Divi could impact Nutrafol's market share.

Nutrafol Skin faces challenges in a saturated acne treatment market.

Partnership with Sephora may lead to competition with established brands in their retail space.

Differentiation

Nutrafol offers a whole-body approach to hair health, unlike many competitors.

The company is backed by over 3,000 physicians, clinics, and stylists in the U.S.

Nutrafol's products are clinically proven, drug-free, and target root causes of hair thinning.

Upsides

Nutrafol's expansion into skin health taps into a large, existing market.

Partnership with Sephora increases Nutrafol's visibility and retail presence.

Growing consumer interest in personalized health solutions aligns with Nutrafol's offerings.

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