Director, Sales- REACH Media Network, A Poppulo Company at Poppulo

Eden Prairie, Minnesota, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Software, Digital SignageIndustries

Requirements

8+ years of SaaS sales experience, including 3+ years in leadership roles
Bachelor’s degree or equal work experience
Experience in Digital Signage is highly preferred, but other SaaS product experience will also be considered
Demonstrated capability in managing the sales process from initiation to conclusion
Proven success driving $10M–$30M+ in annual sales within SMB and mid-market segments
Strong understanding of SaaS sales methodologies and CRM systems (Netsuite and Hubspot preferred)
Excellent leadership, communication, and strategic thinking skills
Hands-on experience in operational leadership of sales development teams (both inbound and outbound) and quota-carrying sales personnel
Experience in forecasting and territory planning
Eagerness and capacity to learn quickly and efficiently
Agility and readiness to pivot swiftly when necessary
Proven track record in managing remote, inside sales and enterprise sales teams
Operational knowledge of various Windows-based application programs, Microsoft 365, Salesforce, and current Internet technologies

Responsibilities

Sales Leadership & Accountability: Own REACH’s overall sales goal and ensure consistent achievement through disciplined planning, execution, and team performance management
Direct Selling: Actively engage in high-value opportunities and strategic accounts, leading by example in prospecting, pitching, and closing deals
Team Management: Recruit, coach, and lead a high-performing sales team (Account Executives). Set clear KPIs, foster accountability, and create a culture of continuous improvement
Pipeline & Forecasting: Oversee pipeline health, deal velocity, and forecasting accuracy. Implement processes that improve predictability and shorten sales cycles
Collaboration with Marketing: Partner with marketing leadership to align on demand generation campaigns, lead scoring, and messaging strategies. Provide feedback on lead quality and conversion trends to optimize pipeline performance
Collaboration with Customer Success: Work closely with customer success to identify upsell and cross-sell opportunities, ensuring a seamless handoff and maximizing customer lifetime value
Market Intelligence: Stay ahead of industry trends, competitive dynamics, and customer needs to inform GTM strategies and product positioning

Skills

Key technologies and capabilities for this role

Sales LeadershipDirect SellingTeam ManagementProspectingPitchingDeal ClosingStrategic AccountsRevenue GrowthRecruitingCoaching

Questions & Answers

Common questions about this position

What experience is required for the Director of Sales role?

Candidates need 8+ years of SaaS sales experience, including 3+ years in leadership roles, and a Bachelor’s degree or equivalent work experience.

What are the main responsibilities of the Director of Sales?

The role involves owning overall sales goals, direct selling in strategic accounts, leading and coaching a sales team, managing pipeline and forecasting, collaborating with marketing and customer success, and staying informed on market intelligence.

Is the salary specified for this position?

This information is not specified in the job description.

What is the work arrangement or location for this role?

This information is not specified in the job description.

Does the company encourage applying if I don't meet all requirements?

Yes, they encourage applications even if you don’t meet 100% of the requirements, recognizing that there’s no perfect candidate and valuing diversity of perspectives.

Poppulo

Communication solutions for employee engagement

About Poppulo

Poppulo focuses on enhancing communication between businesses and their key audiences, including customers and employees. The company offers solutions that facilitate effective communication, recognizing it as a fundamental human need. Poppulo's products are designed to help organizations create meaningful connections and improve workplace experiences. Unlike many competitors, Poppulo emphasizes the importance of people in its approach, aiming to foster a more informed and connected world. The company's goal is to empower its customers to achieve impactful communication that leads to positive results.

Cork, IrelandHeadquarters

2012Year Founded

$34MTotal Funding

LATE_VCCompany Stage

Consulting, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Health Insurance

Flexible Work Hours

Educational Assistance

401(k) Company Match

Paid Vacation

Life Insurance

Wellness Program

Risks

Recent layoffs may indicate financial instability or restructuring challenges at Poppulo.

Adoption of Poppulo AI may face resistance from traditional communication teams.

Integration challenges from mergers may affect seamless service delivery.

Differentiation

Poppulo's Harmony platform integrates employee communications, digital signage, and workplace management.

Poppulo AI enhances productivity with intelligent insights and automation for communication teams.

Poppulo's omnichannel platform is trusted by 47 of the Fortune 100 companies.

Upsides

Poppulo AI boosts productivity and engagement with enterprise-grade AI capabilities.

The Engage '23 Conference highlights Poppulo's leadership in virtual industry events.

Poppulo's recognition as a top software reflects high demand for its communication solutions.

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