Director, Sales Operations at Sonatus

Sunnyvale, California, United States

Sonatus Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Automotive, Software-Defined Vehicles, TechnologyIndustries

Requirements

  • Bachelor’s degree in Business, Marketing, or related field (MBA preferred)
  • Minimum 8 years of experience in sales operations, preferably in automotive technology, software, or AI sectors
  • Proven success managing HubSpot CRM at a high level (admin experience strongly preferred)
  • Deep understanding of sales process design, pipeline management, and forecasting methodologies

Responsibilities

  • Develop and execute the overall sales operations strategy aligned with corporate growth objectives
  • Partner with sales leadership to define KPIs, territory structures, quota models, and performance dashboards
  • Support the field sales team with process optimization, forecasting accuracy, and pipeline management best practices
  • Drive adoption and continuous improvement of HubSpot CRM across the global sales organization
  • Own the company’s HubSpot CRM system: configuration, workflow automation, data governance, and reporting
  • Implement automation to streamline lead management, opportunity tracking, and forecasting
  • Build dashboards for pipeline visibility, conversion metrics, and sales productivity
  • Integrate HubSpot with other business systems (ERP, marketing automation, quoting tools, etc.) to ensure end-to-end visibility
  • Develop and maintain accurate sales forecasting models and performance reports for executive leadership
  • Analyze pipeline trends to identify risks and opportunities across accounts, regions, and product lines
  • Deliver actionable insights to improve sales effectiveness and close rates
  • Provide tools, processes, and collateral that empower the field sales team to close complex enterprise deals
  • Coordinate cross-functional alignment with marketing, product, and customer success to support field initiatives
  • Oversee training and onboarding for sales tools and processes
  • Establish best practices for data quality, opportunity management, and deal review cadences
  • Continuously evaluate and refine sales operations processes to improve efficiency and scalability
  • Partner with Finance and Marketing to ensure consistency in metrics, attribution, and revenue reporting

Skills

HubSpot CRM
Sales Operations
CRM Management
Data Integrity
Sales Automation
KPIs
Quota Models
Pipeline Management
Territory Structures
Performance Dashboards

Sonatus

Platform for software-defined vehicle development

About Sonatus

Sonatus provides a platform for developing software-defined vehicles, focusing on a no-code solution that allows automotive companies to create flexible software architectures. This platform enables the collection and analysis of real-time diagnostic data from vehicles, which helps manufacturers like Hyundai Motor Group to continuously enhance vehicle quality and the ownership experience. Unlike competitors, Sonatus offers a comprehensive solution that spans the entire vehicle lifecycle, from design to after-sales services, allowing for faster innovation and cost reduction. The goal of Sonatus is to drive continuous improvement in automotive software, capitalizing on the increasing demand for software-defined vehicles globally.

Sunnyvale, CaliforniaHeadquarters
2018Year Founded
$107MTotal Funding
SERIES_ACompany Stage
Data & Analytics, Automotive & TransportationIndustries
51-200Employees

Risks

Competition from established firms like Bosch and Continental threatens market share.
Rapid technological advancements may outpace Sonatus' platform updates.
Expansion into new markets may bring regulatory compliance challenges.

Differentiation

Sonatus offers a no-code platform for adaptable vehicle software architectures.
The company partners with major automotive firms like Hyundai for real-time data diagnostics.
Sonatus' Updater solution manages over-the-air updates for software-defined vehicles.

Upsides

Sonatus raised $75 million to accelerate vehicle software innovation.
The company is expanding globally, including into the Japanese market.
Sonatus won two 2024 MotorTrend SDV Innovator Awards for software solutions.

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