Director, Product Marketing (Payment, Platform) at Airwallex

San Francisco, California, United States

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$167,000 – $260,000Compensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

FinTech, PaymentsIndustries

Requirements

15+ years of Marketing experience, with a strong focus on B2B Product Marketing
Track record of building and leading high performance teams, focused on outcomes
Strong analytical skills

Responsibilities

Help to build Product Marketing as a global discipline at Airwallex, hiring top-class PMMs and establishing a high-functioning team
Develop a compelling value proposition for various Airwallex product lines, working closely with our Product, Commercial, and Strategy teams
Have a deep understanding of audience segments and customer personas, and effectively adapt our core product and commercial messaging
Develop and own our playbook for driving adoption of various new products and features, working closely with colleagues across Marketing and Sales
Be responsible for the creation of collateral and enablement materials that help our commercial teams articulate our differentiated value
Surface customer and competitor insights that enrich our understanding of the Airwallex product and of our buyer personas
Actively contribute to projects related to pricing and bundling, craft value-based narratives, and drive adoption of premium tiers

Skills

Key technologies and capabilities for this role

Product MarketingB2B MarketingSaaSFinTechCustomer InsightsCompetitor AnalysisValue PropositionTeam LeadershipGlobal Marketing

Questions & Answers

Common questions about this position

What is the salary range for the Director, Product Marketing role?

The salary range is $167K - $260K.

Is this role remote or based in an office?

This role is based in San Francisco, CA.

What skills and experience are required for this position?

The role requires deep experience in B2B Product Marketing in SaaS or FinTech, ability to translate technical products into compelling narratives, and familiarity with the product launch process. Candidates should also have skills in using customer and competitor insights to shape value propositions.

What is the company culture like at Airwallex?

Airwallex has a team of over 1,700 bright and innovative people across 26 global offices, with the Marketing team passionate about data-driven insights, creative strategies, brand awareness, and customer engagement to drive growth.

What makes a strong candidate for this Director role?

A strong candidate is a resourceful, creative go-getter with deep B2B Product Marketing experience in SaaS or FinTech, leadership skills to build and hire a high-performing global team, and eagerness to shape the company's next growth phase.

Airwallex

Cross-border payment solutions for businesses

About Airwallex

Airwallex provides cross-border payment solutions for businesses of all sizes, including small to medium-sized enterprises and large corporations. The company offers a range of financial services such as multi-currency accounts, international money transfers, foreign exchange services, and payment gateway solutions. These services are designed to facilitate efficient and cost-effective international transactions. Airwallex uses advanced technology to ensure that these transactions are fast and secure. Unlike many competitors, Airwallex focuses on building financial infrastructure that supports the digital economy, allowing businesses to operate seamlessly across borders. The company's goal is to simplify global payments and make them accessible to businesses worldwide.

Eastern District, Hong KongHeadquarters

2015Year Founded

$877.4MTotal Funding

SERIES_ECompany Stage

FintechIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Employee Equity Programs

Risks

Increased competition from fintech startups could erode Airwallex's market share.

Regulatory scrutiny in Asia-Pacific, especially China, may impact Airwallex's operations.

Volatility in foreign exchange rates poses a risk to Airwallex's revenue streams.

Differentiation

Airwallex offers a comprehensive suite of cross-border payment solutions for businesses.

The company integrates financial services into platforms, enhancing customer experience and efficiency.

Airwallex's global presence with ten international offices supports its expansive service offerings.

Upsides

Airwallex reported an 83% revenue increase in APAC, showcasing strong regional growth.

The partnership with Carwow enhances Airwallex's visibility and operational efficiency in the UK.

Airwallex's expansion in EMEA with new offices boosts its international market presence.

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