Director - Product Marketing (B2B) at InMobi

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Marketing Technology, Consumer TechnologyIndustries

Requirements

Experienced in Product Marketing Management (PMM), particularly for Supply-side Platform (SSP) and Marketplace
Ability to provide strategic leadership and customer advocacy
Expertise in orchestrating go-to-market strategies aligned with organizational goals
Based in or willing to work in Bangalore office

Responsibilities

Oversee all aspects of SSP for app developer and publisher personas, ensuring alignment with market needs
Collaborate with SSP product leaders to influence the product roadmap as the customer advocate
Drive go-to-market strategies and execution in partnership with Business and Marketing teams
Understand and communicate the supply-side Ideal Customer Profiles (ICPs) and personas
Lead and manage a team to achieve impactful results
Drive strategic initiatives for the Marketplace, helping position InMobi as an AI/ML leader
Work with Marketplace product pods to understand and communicate product roadmaps and lifecycles
Develop strategic narratives for marketplace products and oversee customized go-to-market approaches
Coordinate with Marketing to effectively launch marketplace strategies externally
Design and implement training programs for internal and external stakeholders

Skills

Product Marketing

B2B Marketing

Advertising Platforms

Data-driven Marketing

Go-to-Market Strategy

InMobi

Mobile advertising and programmatic solutions provider

About InMobi

InMobi specializes in mobile advertising and marketing technology, focusing on the automated buying and selling of ad space within mobile applications. Their platform allows media buyers and marketers to efficiently purchase ad space to reach specific audiences, while app publishers can monetize their applications by selling ad space. InMobi offers a range of advertising solutions, including demand-side platforms (DSPs) for buyers and supply-side platforms (SSPs) for publishers, along with analytics tools to enhance ad performance and minimize fraud. Unlike many competitors, InMobi also provides educational resources through InMobi U, helping clients understand the in-app programmatic ecosystem. The company's goal is to optimize ad revenue for both advertisers and publishers while establishing itself as a leader in mobile advertising education.

Kadubeesanahalli, IndiaHeadquarters

2007Year Founded

$214.6MTotal Funding

DEBTCompany Stage

Consumer Software, Education, EntertainmentIndustries

11-50Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Flexible Work Hours

Wellness Program

Free Lunch

Pet Insurance

Employee Assistance Program

Risks

Increased competition from local players like VerSe in the digital marketing space.

Potential over-reliance on debt financing could impact financial stability.

Pressure to deliver on AI-driven expansion could strain resources if not managed well.

Differentiation

InMobi offers a comprehensive suite of advertising solutions for advertisers and publishers.

The company provides advanced analytics and optimization tools to improve ad performance.

InMobi's partnership with Scope3 pioneers green media offerings, attracting eco-conscious brands.

Upsides

InMobi secured $100 million to enhance AI capabilities for sophisticated ad targeting.

The company is recognized as a 'Strong Performer' in the sell-side platform market.

InMobi's planned IPO indicates strong market confidence and potential capital for expansion.

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