Director, Product Marketing at Luxury Presence

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Real Estate, SaaS, TechnologyIndustries

Requirements

Exceptional storytelling and positioning skills, able to distill complex product capabilities into crisp, compelling value propositions
Proven ability to drive cross-functional alignment and influence without direct authority
Expertise in developing and executing GTM strategies for SaaS products, from ideation to post-launch optimization
Strong analytical skills; comfortable using market research, customer insights, and competitive data to inform strategy
Adept at building sales enablement content that equips teams to handle objections, differentiate against competitors, and close deals faster
Experience partnering with demand generation to translate product positioning into high-converting campaigns
Excellent written and verbal communication skills; confident presenting to executive audiences and customers
8+ years in product marketing or product management, including 3+ years in a senior strategic role at a high-growth SaaS company (vertical SaaS preferred, especially SMB)
Track record of launching and scaling successful products in competitive markets
Deep experience in competitive analysis, segmentation, and buyer persona development
Experience working with product management teams to shape roadmaps based on market opportunities
Prior success building scalable product marketing playbooks and frameworks
Bonus: Experience in proptech, martech, or real estate technology markets; experience in B2C SaaS

Responsibilities

Own and continuously refine product positioning and messaging across the portfolio to ensure clarity, differentiation, and resonance with target buyers
Partner with design and content to ensure messaging consistency across all touchpoints
Lead GTM planning and execution for new products and major releases ensuring cross-functional readiness and alignment
Define launch objectives, target audiences, key narratives, and success metrics
Establish a competitive intelligence program to monitor market shifts, competitor moves, and emerging trends
Partner with Product and Customer Success to gather feedback, identify unmet needs, and uncover expansion opportunities

Skills

Key technologies and capabilities for this role

Product MarketingGTM StrategyCompetitive IntelligenceStorytellingPositioningMessagingCross-functional AlignmentCustomer InsightsMarket Trends

Questions & Answers

Common questions about this position

What experience is required for the Director, Product Marketing role?

Candidates need 8+ years in product marketing or product management, including 3+ years in a senior strategic role at a high-growth SaaS company, with a track record of launching products in competitive markets.

What key skills are needed for this position?

The role requires exceptional storytelling and positioning skills, proven ability to drive cross-functional alignment, expertise in GTM strategies for SaaS products, strong analytical skills, and experience building sales enablement content.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Director, Product Marketing role?

A strong candidate has 8+ years of experience in product marketing or management at high-growth SaaS companies, expertise in GTM strategies and competitive analysis, and the ability to influence cross-functionally while crafting compelling narratives for AI products.

Luxury Presence

Digital marketing platform for real estate agents

About Luxury Presence

Luxury Presence provides a digital platform tailored for real estate agents and teams, focusing on digital marketing solutions to help them attract and convert buyers and sellers. The platform offers services such as high-converting marketing campaigns, visually appealing client presentations, and tools to enhance social media engagement. It serves individual agents, teams, and brokerages, with over 9,000 users, including many top agents from the Wall Street Journal's Top 100 list. Luxury Presence stands out from competitors by utilizing AI-powered tools and a user-friendly interface, making it easier for real estate professionals to embrace digital marketing. The company's goal is to modernize the real estate industry by increasing lead generation and client acquisition through effective digital strategies.

Austin, TexasHeadquarters

2016Year Founded

$49.1MTotal Funding

SERIES_BCompany Stage

AI & Machine Learning, Real EstateIndustries

501-1,000Employees

Benefits

Remote-first company

Comprehensive health insurance plans

Generous parental and family leave

Collaborative retreats and offsite events

Employee resource groups

Risks

Emerging proptech startups with similar solutions could dilute Luxury Presence's market share.

Economic downturns may reduce spending on marketing tools, impacting subscription revenue.

Rapid technological advancements may outpace Luxury Presence's feature integration capabilities.

Differentiation

Luxury Presence offers AI-powered tools for real estate marketing and lead generation.

The platform is trusted by over 9,000 agents, including top Wall Street Journal agents.

Luxury Presence provides a user-friendly interface for easy adoption of digital marketing.

Upsides

Luxury Presence won the 2024 Inman AI Award for best AI-powered platform.

The company raised $19.2M in Series B-1 funding to accelerate product development.

Presence Copilot, an AI-powered mobile platform, enhances agent efficiency and client experience.

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