Director, Product Marketing at Pixability

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing Technology, Advertising, TechnologyIndustries

Requirements

Strong understanding of the Google ecosystem, particularly YouTube, and the agency hold co landscape
Located in Boston or NYC
Proven experience within the advertising technology or media industry in product marketing, with a consistent record of developing and implementing successful product marketing programs
Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present ideas
Ability to use insights, data, and statistical analyses to drive marketing decisions and optimize campaigns
Experience working in cross-functional teams and leading multiple projects simultaneously
Strong leadership skills with the ability to influence and collaborate optimally at all levels of the organization
Bachelor's degree in marketing, business, or a related field (Master's degree preferred)

Responsibilities

Work as part of a product marketing team to implement comprehensive product marketing strategies, such as go-to-market frameworks, that will help to drive sales and retention for Pixability’s products
Collaborate closely with cross-functional teams, including product management, customer success, sales, and marketing, to ensure successful product launches with a clear and cohesive marketing plan
Conduct customer research and competitive analysis to inform the value proposition development of existing and new products and features
Develop and execute go-to-market plans for new product launches, including positioning, messaging, and promotional strategies
Track and analyze customer adoption providing actionable insights and recommendations for future product development

Skills

Product Marketing

Sales Enablement

Content Creation

Cross-functional Collaboration

Marketing Strategy

Video Advertising

YouTube

CTV

Programmatic Advertising

Contextual Targeting

Pixability

Optimizes YouTube advertising for brands

About Pixability

Pixability specializes in optimizing YouTube advertising for brands and agencies across various industries, including fashion, beauty, sports, gaming, travel, food, automotive, and quick-service restaurants. The company provides a platform that offers insights, brand suitability, and performance metrics, ensuring that ads are placed in contexts that align with the brand's values and target audience. This helps maintain brand safety and avoids content that could harm the brand's reputation. Pixability operates on a business model that includes both self-serve and managed services, allowing clients to either manage their own campaigns or have Pixability's team handle the optimization. The platform performs 37,000 optimizations daily to ensure ads reach the most relevant viewers, maximizing return on investment. Pixability's goal is to enhance video marketing strategies for its clients by providing effective advertising solutions tailored to their needs.

Boston, MassachusettsHeadquarters

2008Year Founded

$26.7MTotal Funding

SERIES_CCompany Stage

Data & Analytics, Consumer SoftwareIndustries

51-200Employees

Benefits

Unlimited Paid Time Off

Stock Options

Risks

Emerging platforms like TikTok and Instagram Reels increase competition in video advertising.

Privacy concerns and data regulations may lead to advertiser backlash.

Economic downturns could reduce spending on video advertising, impacting revenue.

Differentiation

Pixability is the only YouTube Measurement Partner certified for Brand Suitability.

PixabilityONE platform offers unique insights not available elsewhere in the industry.

Pixability performs 37,000 optimizations daily, ensuring maximum ad relevance and ROI.

Upsides

Partnership with Cedara attracts environmentally-conscious brands seeking emissions management solutions.

New contextual data solution addresses transparency and brand suitability in CTV advertising.

Expansion of diverse creator networks aligns with industry trends towards diversity and inclusion.

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