Director, Product & Lifecycle Marketing at Lightspeed Commerce

Montreal, Quebec, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Payments, Fintech, CommerceIndustries

Requirements

10+ years of experience in product marketing, lifecycle marketing, or related disciplines, with at least 5 years in people leadership roles
Proven success leading marketing strategy for financial products or complex SaaS ecosystems
Deep understanding of B2B customer journeys and how to influence them through both product and lifecycle marketing levers
Strong strategic acumen with the ability to translate vision into actionable frameworks and measurable outcomes
Demonstrated experience building and scaling high-performing teams, fostering mentorship, and elevating the craft of marketing
Exceptional storytelling, positioning, and communication skills with the ability to influence executives and inspire teams
Comfortable operating at the intersection of strategy and execution, balancing long-term vision with near-term impact
A passion for understanding merchant needs, market dynamics, and how technology can simplify and accelerate small business growth

Responsibilities

Set the vision and strategy for Lightspeed’s Financial Services marketing function, spanning Payments and Capital
Shape positioning and narrative frameworks that clearly articulate Lightspeed’s differentiated value in financial services across all markets and verticals
Drive go-to-market excellence, ensuring cohesive, insight-driven launches and evergreen campaigns that connect product value to customer outcomes
Unify product and lifecycle marketing, creating end-to-end strategies that drive awareness, engagement, adoption, and retention
Develop and mentor a high-performing team, fostering strategic thinking, executional excellence, and cross-functional influence
Partner with executive leadership across Product, Sales, and Brand to define priorities, measure impact, and advocate for merchant needs
Institutionalize best practices in messaging, segmentation, and lifecycle marketing that can scale across product lines
Represent Financial Services marketing at the leadership level, contributing to long-term business planning and organizational growth
Use data and insights to guide strategic decisions, inform resource allocation, and identify opportunities for innovation in how we market and grow our products

Skills

Product Marketing

Lifecycle Marketing

Go-to-Market Strategy

Positioning

Messaging

Segmentation

Team Leadership

Strategic Planning

Cross-Functional Collaboration

Market Insights

Campaign Management

Customer Retention

Executive Partnership

Lightspeed Commerce

Provides software solutions for retailers and restaurateurs

About Lightspeed Commerce

Lightspeed Commerce provides software solutions designed specifically for small and medium-sized businesses in the retail and restaurant sectors. Their main products include point-of-sale systems, inventory management tools, and analytics features that help businesses operate more efficiently and engage with customers effectively. These tools work together to streamline operations, allowing businesses to manage sales, track inventory, and analyze performance data all in one place. Unlike many competitors, Lightspeed focuses on a subscription model for its services, which includes ongoing support and updates, as well as transaction fees for payment processing. The company's goal is to enhance global commerce by empowering SMBs with the technology they need to thrive in a competitive marketplace.

Amsterdam, NetherlandsHeadquarters

2005Year Founded

$2.1MTotal Funding

SERIES_ACompany Stage

Enterprise Software, FintechIndustries

1,001-5,000Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Flexible Work Hours

Paid Leave

Extended Healthcare Benefits

Mental Health Support

Lightspeed Equity Scheme

Health & Wellness Credit

Volunteer Day

Risks

Increased competition from SpotOn in the restaurant POS market.

Adyen's Tap to Pay on iPhone poses a threat to Lightspeed's payment solutions.

Candis's financial management solutions could attract Lightspeed's target market.

Differentiation

Lightspeed offers a unified platform for both retail and hospitality businesses.

The company integrates online and offline sales channels for seamless operations.

Lightspeed's subscription model provides consistent revenue through software and transaction fees.

Upsides

Growing demand for unified commerce platforms aligns with Lightspeed's offerings.

Rise of contactless payments presents expansion opportunities for Lightspeed's payment solutions.

Subscription-based models are trending, benefiting Lightspeed's recurring revenue strategy.

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