Director, Paid Search at Tombras

Knoxville, Tennessee, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Digital MarketingIndustries

Requirements

6-7+ years of Paid Search experience within an advertising agency
Google AdWords certifications
7+ years' experience with Google AdWords and Bing Ads
4+ years leading a team of several direct reports
Experience managing multi-million dollar campaigns for enterprise clients
Proven track record of successful client relationship development
Strong analytical thinker
Excellent communicator, team player and collaborator
Skilled in Microsoft Excel, Microsoft PowerPoint or Keynote
Intimate knowledge of paid search tactics including Search, Performance Max, Discovery, YouTube, Display, Local, Shopping, and App across Google, Bing and Apple
Experience working with various enterprise bidding platforms like Skai (Kenshoo), Adobe, Google Campaign Manager etc
Working knowledge around tracking solutions like pixels, Google Conversions, UET goals, Enhanced Conversions and offline conversions tracking
Skilled in Microsoft Excel, Microsoft PowerPoint, Keynote and the Google Suite
Intimate knowledge of website analytics programs (Google Analytics, Adobe, etc.)
Bachelor's Degree in Advertising/Marketing, Business, PR/Communications or related field

Responsibilities

Architect effective Search Engine Marketing (SEM) / Pay-Per-Click (PPC) campaigns
Exhibit confident communication skills to effectively present tactical paid search plans and campaign status reports to clients on a daily and weekly basis
Manage paid search bid management using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists, and custom-built automation
Research keywords, analyze their relevance and perform competitive analysis
Recommend landing page strategies and consult on landing page planning and optimizations
A/B testing a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads/conversion improvements, expand search impression share and drive higher ROI for our clients
Administer bid management tools to accurate pace daily paid search budgets
Monitor and analyze campaign performance in platforms like Google AdWords, Bing Ads, Kenshoo, and more
Implement and test strategies designed to increase conversion rates and lower cost-per-lead across multiple clients in multiple verticals
Mentor, train, and develop Paid Search Analysts and Strategists to continually strengthen your team members
Work with Paid Search Analysts to ensure billing and budget pacing is handled accurately and in a timely matter
Lead a team within Paid Search and work closely with other internal departments to develop fully integrated search campaigns
Champion department processes, stay current on search marketing industry trends and best practices
Help create, implement, execute and continually optimize effective paid search campaigns optimizing for total business growth in addition to platform ROAS/CPA
Develop strong client relationships
Train paid search assistants and managers
Leverage tactical expertise to optimize existing campaigns
Ensure campaigns are meeting client objectives

Skills

Paid Search

SEM

PPC

Google Ads

Bid Management

Keyword Research

Competitive Analysis

A/B Testing

ROAS

CPA

Remarketing

Automation

Data Analysis

Tombras

Full-service digital advertising and analytics agency

About Tombras

Tombras is a full-service agency specializing in digital advertising, leveraging data analytics and creative strategies to drive business results for clients across various industries. The company is known for its expertise in connecting data and creativity to achieve impactful outcomes, utilizing technologies such as data analytics and creative strategies for digital advertising.

New York City, New YorkHeadquarters

1946Year Founded

VENTURE_UNKNOWNCompany Stage

Consulting, Consumer SoftwareIndustries

11-50Employees

Benefits

Unlimited Paid Time Off

Generous parental leave

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

401(k) Retirement Plan

Risks

AI-driven marketing platforms increase competition for traditional strategies.

Ad-blocking technology reduces digital advertising effectiveness.

Stricter privacy regulations limit consumer data collection for targeted advertising.

Differentiation

Tombras leverages AI-driven personalization to enhance customer engagement and conversion rates.

The company integrates augmented reality to create immersive advertising experiences.

Tombras focuses on sustainability in marketing, appealing to environmentally conscious consumers.

Upsides

Short-form video content offers new engagement opportunities with younger audiences.

Data analytics and machine learning optimize ad spend and improve campaign efficiency.

Increased focus on AI-driven personalization enhances campaign effectiveness.

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